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Goldman Sachs is bullish on Apple's March quarterapple goldman bullish march2 months ago
Published April 20, 2026 by Philip Elmer-DeWitt

Goldman Sachs is bullish on Apple's March quarter

"We believe concerns for Apple are overly pessimistic given its much stronger relative position." — Analyst Michael Ng

Read More Goldman Sachs is bullish on Apple's March quarter

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NPR offers advice for wearable wearers and their doctorsapple wearable npr doctor2 months ago
Published April 20, 2026 by Philip Elmer-DeWitt

NPR offers advice for wearable wearers and their doctors

"All those numbers streaming in from your wrist or finger can be hard to make sense of."

Read More NPR offers advice for wearable wearers and their doctors

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Apple faces fines of up to $38 billion for stiffing Indian regulatorsapple india stiffing CCI2 months ago
Published April 20, 2026 by Philip Elmer-DeWitt

Apple faces fines of up to $38 billion for stiffing Indian regulators

"CCI investigators ⁠issued a report in 2024 that Apple exploited its dominant position in the apps market by forcing developers to use its proprietary in-app purchase system."

Read More Apple faces fines of up to $38 billion for stiffing Indian regulators

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Premarket: Apple was green, turned redapple premarket red 6-10-262 months ago
Published April 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Market Rally in Peril as Iran Cease-Fire Unravels. Stock Futures Dive, Oil Prices Soar." posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: About that glow on the number 26apple gurman wwdc26 teaser2 months ago
Published April 19, 2026 by Philip Elmer-DeWitt

Mark Gurman: About that glow on the number 26

"Siri’s new look is what Apple is highlighting in its teaser."

Read More Mark Gurman: About that glow on the number 26

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This week's Apple trading strategies (4/20-4/24/26)apple trading strategies 4-20-262 months ago
Published April 19, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/20-4/24/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/20-4/24/26)

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AppleInsider: Something's rotten in the App Storeapp store rotten appleinsider2 months ago
Published April 18, 2026 by Philip Elmer-DeWitt

AppleInsider: Something's rotten in the App Store

"Apple cannot take a high ground and say only it can protect users, when it is not actually protecting them as well as it could and should."

Read More AppleInsider: Something's rotten in the App Store

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Neo isn't the only Mac that Apple can't build fast enoughapple mini sold out2 months ago
Published April 18, 2026 by Philip Elmer-DeWitt

Neo isn't the only Mac that Apple can't build fast enough

"It's the perfect storm of supply and demand."

Read More Neo isn't the only Mac that Apple can't build fast enough

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Saturday Apple video: Steve Jobs' hula hoop (1999)apple saturday hula wifi2 months ago
Published April 18, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' hula hoop (1999)

Apple didn't invent the Wi-Fi networking standard, but it was the first to ship it.

Read More Saturday Apple video: Steve Jobs' hula hoop (1999)

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BNP Paribas raises its Apple target $40 to $300apple bnp 300 target2 months ago
Published April 17, 2026 by Philip Elmer-DeWitt

BNP Paribas raises its Apple target $40 to $300

"With a memory crunch having more impact on the smaller peers in the low/mid range, we think Apple can leverage its size and unique supply chain to drive iPhone share gains." — Analyst David O’Connor

Read More BNP Paribas raises its Apple target $40 to $300

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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