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Bernstein re-initiates Apple coverage with a $290 target, stock popsapple bernstein Newman pop7 months ago
Published September 16, 2025 by Philip Elmer-DeWitt

Bernstein re-initiates Apple coverage with a $290 target, stock pops

Bernstein analyst Mark Newman believes there is a "massive opportunity" for patient investors in Apple.

Read More Bernstein re-initiates Apple coverage with a $290 target, stock pops

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Premarket: Apple is redapple premarket red 4-2-267 months ago
Published September 16, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "S&P 500 futures tick higher after benchmark closed above 6,600; Fed meeting to begin" posted early Tuesday.

Read More Premarket: Apple is red

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Apple 3.0: An island of empathy in a sea of poison?apple charlie kirk killer7 months ago
Published September 15, 2025 by Philip Elmer-DeWitt

Apple 3.0: An island of empathy in a sea of poison?

This article about Charlie Kirk's killer — and the digital world he grew up in — resonated for me. 

Read More Apple 3.0: An island of empathy in a sea of poison?

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Trump calls for SEC to cancel quarterly reportsapple trump quarterly reports7 months ago
Published September 15, 2025 by Philip Elmer-DeWitt

Trump calls for SEC to cancel quarterly reports

“This will save money, and allow managers to focus on properly running their companies.”

Read More Trump calls for SEC to cancel quarterly reports

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Ming-Chi Kuo: Apple's iPhone 17 preorders are stronger than the 16'sapple iphone 17 kuo7 months ago
Published September 15, 2025 by Philip Elmer-DeWitt

Ming-Chi Kuo: Apple's iPhone 17 preorders are stronger than the 16's

"The iPhone 17 series' pre-order performance is better than last year, which is favorable for Apple's 3Q25 financial results."

Read More Ming-Chi Kuo: Apple's iPhone 17 preorders are stronger than the 16's

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Apple's share of the global smartphone market grew YOY in the June quarter7 months ago
Published September 15, 2025 by Philip Elmer-DeWitt

Apple's share of the global smartphone market grew YOY in the June quarter

"Apple took the second spot in Q2 2025 with 17% market share on 11% YoY growth, the highest among the top five brands." — Counterpoint research

Read More Apple's share of the global smartphone market grew YOY in the June quarter

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Premarket: Apple is greenapple premarket green 4-6-267 months ago
Published September 15, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures gain to kick off Fed decision week, Tesla boosts Nasdaq futures" posted early Monday: U.S. stock futures edged higher on Monday as…

Read More Premarket: Apple is green

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Mark Gurman: Can Apple reboot its industrial design in the post-Ive period?Apple iphone design gurman7 months ago
Published September 14, 2025 by Philip Elmer-DeWitt

Mark Gurman: Can Apple reboot its industrial design in the post-Ive period?

During last week’s launch Apple played two design videos narrated by employees with British accents — giving a flavor of the Ive era.

Read More Mark Gurman: Can Apple reboot its industrial design in the post-Ive period?

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The (London) Times: It's all downhill from here for Appleapple downhill london times7 months ago
Published September 14, 2025 by Philip Elmer-DeWitt

The (London) Times: It's all downhill from here for Apple

How has a company that was once the quintessence of innovation drifted so far?

Read More The (London) Times: It's all downhill from here for Apple

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This week's Apple trading strategies (9/15-9/19/25)apple trading strategies 9-15-257 months ago
Published September 14, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/15-9/19/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/15-9/19/25)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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