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At $129/yr Apple Creator Studio seems like a bargain... if you use these appsapple creator studio7 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

At $129/yr Apple Creator Studio seems like a bargain... if you use these apps

Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus new AI features and premium content in Keynote, Pages, and Numbers — come together in a single subscription.

Read More At $129/yr Apple Creator Studio seems like a bargain... if you use these apps

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Ben Thompson: With Gemini, Apple has sealed its fateapple gemini thompson stratechery7 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Ben Thompson: With Gemini, Apple has sealed its fate

"In short, I think Apple has made a good decision here for short term reasons, but I don’t think it’s a short-term decision."

Read More Ben Thompson: With Gemini, Apple has sealed its fate

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Richard Windsor: Apple and Google — Desperate Timesapple google gemini windsor7 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Richard Windsor: Apple and Google — Desperate Times

"With Apple dependent on Google, there is no way that its agent will be better than Google’s."

Read More Richard Windsor: Apple and Google — Desperate Times

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Premarket: Apple is redapple premarket red 7-22-267 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Fall From Record Highs Ahead of Earnings and Inflation Data" posted early Tuesday.

Read More Premarket: Apple is red

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Counterpoint: Apple's iPhone won 2025apple counterpoint iphone 20257 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple's iPhone won 2025

Apple led the global smartphone market with 20% share and 10% YoY growth, the highest among the top five brands.

Read More Counterpoint: Apple's iPhone won 2025

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Apple goes with Googleapple intelligence google gemini7 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Apple goes with Google

"Apple's decision to use Google's Gemini models for Siri shifts OpenAI into a more supporting role." — Equisights' Pxarth Talsania

Read More Apple goes with Google

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Apple: Bull vs. bearapple needham conference martin7 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Apple: Bull vs. bear

Horace Dediu and I are headed to the Big Apple for the 28th Annual Needham Growth Conference.

Read More Apple: Bull vs. bear

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Daniel Ives: Four reasons Apple will hit $350 this yearapple wedbush ives intel7 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Daniel Ives: Four reasons Apple will hit $350 this year

"In our view the Street is underestimating what 2026 is going to bring for Apple."

Read More Daniel Ives: Four reasons Apple will hit $350 this year

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Premarket: Apple was green, turned redapple premarket green 7-17-267 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Dow futures fall 300 points as Trump’s DOJ opens criminal investigation into Fed Chair Powell" posted early Monday.

Read More Premarket: Apple was green, turned red

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Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)apple immersive nba live7 months ago
Published January 11, 2026 by Philip Elmer-DeWitt

Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)

"I'm thinking to myself, how much would you pay for these seats if you were really there?" 

Read More Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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