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How Steve Jobs went from hopeless flailing to giving a talk for the agesapple jobs stanford flailing10 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

How Steve Jobs went from hopeless flailing to giving a talk for the ages

Jobs actually wasn’t the Stanford graduating class’s top choice. The four senior copresidents polled the class, and number one on the list was comedian Jon Stewart.

Read More How Steve Jobs went from hopeless flailing to giving a talk for the ages

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This one thing at Apple's WWDC25 blew ZDNet awayapple xcode ai zdnet10 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

This one thing at Apple's WWDC25 blew ZDNet away

From David Gerwirtz's "How Apple just changed the developer world with this one AI announcement" posted Tuesday by ZDNet.

Read More This one thing at Apple's WWDC25 blew ZDNet away

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Tim Cook: Why Apple makes Brad Pitt vehicles like 'F1'apple cook pitt f110 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

Tim Cook: Why Apple makes Brad Pitt vehicles like 'F1'

"We’re into it to tell great stories, and we want it to be a great business as well. That’s why we’re into it, just plain and simple."

Read More Tim Cook: Why Apple makes Brad Pitt vehicles like 'F1'

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Premarket: Apple is greenapple premarket green 4-6-2610 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Fall After Trump Revives Unilateral Tariff Threats" posted early Thursday.

Read More Premarket: Apple is green

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What's Apple done now?apple moscow lgbt propaganda10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

What's Apple done now?

From Reuters' "Russia fines Apple for violating 'LGBT propaganda' law, TASS reports" posted Tuesday.

Read More What's Apple done now?

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With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Sternapple stern federighi josniak10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Stern

They deny Gruber's widely repeated claim that Apple faked its Siri demo at WWDC24.

Read More With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Stern

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Premarket: Apple is greenapple premarket green 4-6-2610 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures slip as U.S. and China agree to framework for future trade talks" posted early Wednesday.

Read More Premarket: Apple is green

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Two dubious Apple predictionsapple martin ives ACTIVE10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

Two dubious Apple predictions

As I drove home yesterday from an Apple investors conference in Boston, I kept thinking about two things our guest analysts said.

Read More Two dubious Apple predictions

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Headed to Boston for ACTIVE: The Apple Investor Conferenceapple investor conference 202510 months ago
Published June 10, 2025 by Philip Elmer-DeWitt

Headed to Boston for ACTIVE: The Apple Investor Conference

Horace Dediu will do the heavy lifting. I'll be interviewing Apple analysts and giving a presentation about AAPL in the Trump era.

Read More Headed to Boston for ACTIVE: The Apple Investor Conference

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Premarket: Apple is greenapple premarket green 4-6-2610 months ago
Published June 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Investors Eye U.S.-China Trade Talks; Dow Futures Waver" posted early Tuesday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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