Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Another week, another AI guy leaving Apple for Metaapple ai guy meta8 hours ago
Published October 16, 2025 by Philip Elmer-DeWitt

Another week, another AI guy leaving Apple for Meta

"Just weeks ago, he was appointed head of a team called Answers, Knowledge and Information." — Mark Gurman

Read More Another week, another AI guy leaving Apple for Meta

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Counterpoint: U.S. phone carriers battle hard for Apple's high-value customersapple carriers discounts iphone179 hours ago
Published October 16, 2025 by Philip Elmer-DeWitt

Counterpoint: U.S. phone carriers battle hard for Apple's high-value customers

"Carriers are pushing subscribers into top-tier plans, locking them into premium pricing long-term."

Read More Counterpoint: U.S. phone carriers battle hard for Apple's high-value customers

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Apple 3.0: Dear Tim, from Horace Dediuapple advice horace dediu10 hours ago
Published October 16, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from Horace Dediu

The eighth entry in the "If you were a consultant who had Tim Cook's ear" series.

Read More Apple 3.0: Dear Tim, from Horace Dediu

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Counterpoint: Apple had a good September quarterapple iphone counterpoint Q4202511 hours ago
Published October 16, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple had a good September quarter

"Apple’s global shipments increased by 9% YoY in Q3 2025, the fastest among the top five brands."

Read More Counterpoint: Apple had a good September quarter

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Apple's go-to chipmaker raises its guidance — againapple tsmc guidance again11 hours ago
Published October 16, 2025 by Philip Elmer-DeWitt

Apple's go-to chipmaker raises its guidance — again

"The outlook hike was striking given Taiwan’s biggest company last raised its guidance just three months ago, igniting a rally that’s tacked on more than $260 billion to its market value."

Read More Apple's go-to chipmaker raises its guidance — again

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Premarket: Apple is greenapple premarket green 10-16-2512 hours ago
Published October 16, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Positive as AI Rally Eclipses China Trade Fears. Stock Futures Rise." posted early Thursday.

Read More Premarket: Apple is green

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Evercore: What the launch of Apple's M5 deliveredapple m5 evercore1 day ago
Published October 15, 2025 by Philip Elmer-DeWitt

Evercore: What the launch of Apple's M5 delivered

"The new silicon will provide improved graphics performance and performance for AI workloads at the edge, along with faster storage and improved battery life." — Analyst Amit Daryanani

Read More Evercore: What the launch of Apple's M5 delivered

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Apple 3.0: Dear Tim, from David Emeryapple advice horace dediu1 day ago
Published October 15, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from David Emery

The seventh entry in the "If you were a consultant who had Tim Cook's ear" series.

Read More Apple 3.0: Dear Tim, from David Emery

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Apple dropped a bunch of new stuff todayapple new stuff1 day ago
Published October 15, 2025 by Philip Elmer-DeWitt

Apple dropped a bunch of new stuff today

"With up to 3.5x more performance for AI workflows, faster storage, up to a phenomenal 24 hours of battery life, and macOS Tahoe, the 14-inch MacBook Pro gets even better." — Apple PR

Read More Apple dropped a bunch of new stuff today

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Why Apple cares about latency and its human tollapple latency anice hassim1 day ago
Published October 15, 2025 by Philip Elmer-DeWitt

Why Apple cares about latency and its human toll

"Latency is not just inconvenience, but a kind of invisible tax on humanity’s time." — Friend-of-the-blop Anice Hassim

Read More Why Apple cares about latency and its human toll

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

24 Comments

Posts pagination

1 2 … 749 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt