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Tim Cook stuck to his knittingapple knitting cook marketwatch3 days ago
Published August 3, 2026 by Philip Elmer-DeWitt

Tim Cook stuck to his knitting

"Though this focus sometimes led critics to allege that Cook was the wrong man for the job, in each case, he got the last laugh."

Read More Tim Cook stuck to his knitting

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Premarket: Apple is greenapple premarket green 8-5-263 days ago
Published August 3, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St futures edge up on Mideast deal hopes; healthcare in focus" posted early Monday.

Read More Premarket: Apple is green

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Mark Gurman: Apple is now a subscriptionapple gurman subscription upgrade3 days ago
Published August 2, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple is now a subscription

"My initial impression is that Apple Upgrade could help power the company’s next trillion."

Read More Mark Gurman: Apple is now a subscription

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This week's Apple trading strategies (8/3-8/7/26)apple trading strategies 8-3-264 days ago
Published August 2, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/3-8/7/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/3-8/7/26)

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NYT: The day Trump put Larry Ellison in charge of AIapple ellison ai bubble4 days ago
Published August 1, 2026 by Philip Elmer-DeWitt

NYT: The day Trump put Larry Ellison in charge of AI

"For Ellison, it was the capstone of a mad two-year scramble to transform Oracle into an A.I. juggernaut."

Read More NYT: The day Trump put Larry Ellison in charge of AI

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The AI burn rate is making Washington nervousapple ai burn washington4 days ago
Published August 1, 2026 by Philip Elmer-DeWitt

The AI burn rate is making Washington nervous

“This AI thing better work out because if it doesn’t ... we’re going to have a problem.” — Apollo Global Management's Torsten Slok

Read More The AI burn rate is making Washington nervous

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WSJ: Apple gave $25 million for Trump's ballroomapple ballroom 25 million5 days ago
Published August 1, 2026 by Philip Elmer-DeWitt

WSJ: Apple gave $25 million for Trump's ballroom

Among the reported donors for various Trump projects: Softbank ($50 million), Meta ($32 million), Microsoft ($10 million), Amazon ($5 million).

Read More WSJ: Apple gave $25 million for Trump's ballroom

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Apple's mixed Q3 2026: What the analysts are sayingapple q32026 analysts saying5 days ago
Published July 31, 2026 by Philip Elmer-DeWitt

Apple's mixed Q3 2026: What the analysts are saying

Excerpts from the notes that caught my eye. More as they come in.

Read More Apple's mixed Q3 2026: What the analysts are saying

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Apple's mixed Q3 2026: What the talking heads are sayingapple q32026 talking heads6 days ago
Published July 31, 2026 by Philip Elmer-DeWitt

Apple's mixed Q3 2026: What the talking heads are saying

The videos that caught my eye. More as they come in.

Read More Apple's mixed Q3 2026: What the talking heads are saying

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Premarket: Apple is redapple premarket red 7-31-266 days ago
Published July 31, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Jump as Tech Rally Shrugs Off Apple Earnings" posted early Friday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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