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Apple at $278.85: Fourth all-time high in four trading daysapple 278.85 record high4 hours ago
Published November 28, 2025 by Philip Elmer-DeWitt

Apple at $278.85: Fourth all-time high in four trading days

Tuesday's intraday high — $280.38 — remains a record.

Read More Apple at $278.85: Fourth all-time high in four trading days

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Apple flipped China's 'Single's Day' sales from -5% to +3%Apple china singles day13 hours ago
Published November 28, 2025 by Philip Elmer-DeWitt

Apple flipped China's 'Single's Day' sales from -5% to +3%

From "Apple Powers China Singles’ Day Smartphone Sales to 3% YoY Growth" posted Thursday by Counterpoint Research.

Read More Apple flipped China's 'Single's Day' sales from -5% to +3%

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Strategic News Service warning: China is weaponizing American AIchina weaponizing american AI sns13 hours ago
Published November 28, 2025 by Philip Elmer-DeWitt

Strategic News Service warning: China is weaponizing American AI

"This dynamic is intentional, real, and a deadly serious threat now, not some day in the future."

Read More Strategic News Service warning: China is weaponizing American AI

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Premarket: Apple is greenapple premarket green 11-28-2514 hours ago
Published November 28, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures trading disrupted after CME data center outage" posted early Friday.

Read More Premarket: Apple is green

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The making of Apple's 2025 Holiday film (video)apple holiday video 20252 days ago
Published November 27, 2025 by Philip Elmer-DeWitt

The making of Apple's 2025 Holiday film (video)

If this is Thanksgiving, there must be an Apple Holiday Video.

Read More The making of Apple's 2025 Holiday film (video)

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R.I.P. Mr. Tekserveapple tekserve rip lerner2 days ago
Published November 27, 2025 by Philip Elmer-DeWitt

R.I.P. Mr. Tekserve

From Sam Roberts' "David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72" posted Monday by the New York Times.

Read More R.I.P. Mr. Tekserve

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Happy Thanksgiving from Apple 3.0apple thanksgiving 20252 days ago
Published November 27, 2025 by Philip Elmer-DeWitt

Happy Thanksgiving from Apple 3.0

We have a lot to be thankful for. 

Read More Happy Thanksgiving from Apple 3.0

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Apple at $277.55: Third record close in as many daysapple record close 277.552 days ago
Published November 26, 2025 by Philip Elmer-DeWitt

Apple at $277.55: Third record close in as many days

Tuesday's intraday high — $280.38 — remains a record.

Read More Apple at $277.55: Third record close in as many days

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Saved by his iPhone (video)apple iphone rescue fire2 days ago
Published November 26, 2025 by Philip Elmer-DeWitt

Saved by his iPhone (video)

From Anthony Blair's "Dramatic video shows cops pull unconscious driver from fiery NJ wreckage — after phone saved his life" posted Wednesday by the New York Post.

Read More Saved by his iPhone (video)

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Counterpoint: Apple will dominate the global phone market through 2029apple samsung counterpoint overtakes2 days ago
Published November 26, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple will dominate the global phone market through 2029

From "Apple Set to Surpass Samsung in Shipments for the First Time in 14 Years" posted Wednesday.

Read More Counterpoint: Apple will dominate the global phone market through 2029

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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