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With Brad Pitt's 'F1' drawing $144M worldwide, Apple scores its first box office hitapple f1 box office7 hours ago
Published June 29, 2025 by Philip Elmer-DeWitt

With Brad Pitt's 'F1' drawing $144M worldwide, Apple scores its first box office hit

One formidable challenge: F1 cost a net $200 million to produce before marketing, if not closer to $300 million, so will need long legs to turn a profit at the box office.

Read More With Brad Pitt's 'F1' drawing $144M worldwide, Apple scores its first box office hit

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Mark Gurman: Apple should make a smart ringapple gurman smart ring17 hours ago
Published June 29, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple should make a smart ring

"Oura Health Oy has been selling smart rings for years, proving that there is consumer demand for such a concept."

Read More Mark Gurman: Apple should make a smart ring

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This week's Apple trading strategies (6/30-7/4/25)apple trading strategies 6-30-2518 hours ago
Published June 29, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/30-7/4/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/30-7/4/25)

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Saturday Apple video: MAGA Means America, NOT India!apple saturday maga india2 days ago
Published June 28, 2025 by Philip Elmer-DeWitt

Saturday Apple video: MAGA Means America, NOT India!

"This clash, far more than a business dispute, signals a seismic shift in global trade dynamics, pitting economic nationalism against globalization."

Read More Saturday Apple video: MAGA Means America, NOT India!

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Jim Cramer still loves Appleapple cramer still loves3 days ago
Published June 27, 2025 by Philip Elmer-DeWitt

Jim Cramer still loves Apple

"As long as they have the greatest product in the world, I'm going to support that company." 

Read More Jim Cramer still loves Apple

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Gen AI won't let Tommo quote Hitler's 'Mein Kampf'apple censorship tommo chatgpt3 days ago
Published June 27, 2025 by Philip Elmer-DeWitt

Gen AI won't let Tommo quote Hitler's 'Mein Kampf'

"This isn't censorship—it's a safeguard to prevent decontextualised hate speech from being amplified." — ChatCPT

Read More Gen AI won't let Tommo quote Hitler's 'Mein Kampf'

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Barclays sticks with (deep underwater) $173 Apple targetapple barclays 173 underwater3 days ago
Published June 27, 2025 by Philip Elmer-DeWitt

Barclays sticks with (deep underwater) $173 Apple target

From "Barclays bearish on Apple stock: iPhone is ‘ex-growth,’ and Mac, iPad, Vision Pro are irrelevant" posted Thursday by MacDailyNews.

Read More Barclays sticks with (deep underwater) $173 Apple target

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Premarket: Apple is greenapple premarket green 6-27-253 days ago
Published June 27, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Rise on China Trade Truce Optimism" posted early Friday.

Read More Premarket: Apple is green

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Why has Apple rejiggered the App Store rules again?apple eu rules change3 days ago
Published June 26, 2025 by Philip Elmer-DeWitt

Why has Apple rejiggered the App Store rules again?

"The European Commission is requiring Apple to make a series of additional changes to the App Store. We disagree with this outcome and plan to appeal." — Apple

Read More Why has Apple rejiggered the App Store rules again?

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After 'F1,' will Apple launch its own theatrical distribution business?apple f1 distribution business3 days ago
Published June 26, 2025 by Philip Elmer-DeWitt

After 'F1,' will Apple launch its own theatrical distribution business?

Six years after getting into entertainment, Apple lags behind its rivals in streaming subscribers and mainstream appeal, despite lavish spending on A-list stars.

Read More After 'F1,' will Apple launch its own theatrical distribution business?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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