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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Fortnite's Epic sues for temporary restraint, Apple plays the long gameapple long game fortnite6 years ago
Published August 18, 2020 by Philip Elmer-DeWitt

Fortnite's Epic sues for temporary restraint, Apple plays the long game

When you've got them by the APIs and SDKs their hearts and minds will follow.

Read More Fortnite's Epic sues for temporary restraint, Apple plays the long game

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Premarket: Markets are green, Apple turns redapple premarket mcintosh 4-16-266 years ago
Published August 18, 2020 by Philip Elmer-DeWitt

Premarket: Markets are green, Apple turns red

Another slow, wobbly August day.

Read More Premarket: Markets are green, Apple turns red

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Apple: Steve Jobs introduces the App Store (2008 video)apple steve jobs app store video6 years ago
Published August 17, 2020 by Philip Elmer-DeWitt

Apple: Steve Jobs introduces the App Store (2008 video)

"Everything about this video was exceptional at the time, and just as critically, nothing was objectionable." —Stratechery's Ben Thompson

Read More Apple: Steve Jobs introduces the App Store (2008 video)

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France, Korea, India: Three countries where the iPhone 11 is not No. 1apple counterpoint not iphone6 years ago
Published August 17, 2020 by Philip Elmer-DeWitt

France, Korea, India: Three countries where the iPhone 11 is not No. 1

From Counterpoint Research's "Top 5 Smartphone Model Share For 8 Countries," datelined Aug. 13.

Read More France, Korea, India: Three countries where the iPhone 11 is not No. 1

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Apple has been working on 'predictive, foveated' glasses for more than 3 yearsapple glasses gurman cook6 years ago
Published August 17, 2020 by Philip Elmer-DeWitt

Apple has been working on 'predictive, foveated' glasses for more than 3 years

Unless we want to get nauseated, "predictive and foveated" is technology we may have to learn to live with.

Read More Apple has been working on 'predictive, foveated' glasses for more than 3 years

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Premarket: Apple was green, turned redapple premarket green 10-2-256 years ago
Published August 17, 2020 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Dow Jones News' "S&P 500 Futures Show Benchmark Shuffling to Record High" posted early Monday.

Read More Premarket: Apple was green, turned red

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Counterpoint: Where in the world the iPhone 11 is No. 1Apple iPhone 11 world counterpoint6 years ago
Published August 16, 2020 by Philip Elmer-DeWitt

Counterpoint: Where in the world the iPhone 11 is No. 1

From Patently Apple's "in [calendar] Q2 2020, Apple's iPhone 11 Did Exceedingly Well in Six Key Markets":

Read More Counterpoint: Where in the world the iPhone 11 is No. 1

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This week's Apple trading strategies (8/17-8/21)Apple trading strategies 8-176 years ago
Published August 16, 2020 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/17-8/21)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/17-8/21)

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Why Apple, with $81 billion net cash, just borrowed another $5.5Bapple net cash neutral scrooge mcduck6 years ago
Published August 15, 2020 by Philip Elmer-DeWitt

Why Apple, with $81 billion net cash, just borrowed another $5.5B

There's more than one way to achieve net cash neutrality.

Read More Why Apple, with $81 billion net cash, just borrowed another $5.5B

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The Apple experience through fresh (73-year-old) eyesApple experience fresh eyes6 years ago
Published August 14, 2020 by Philip Elmer-DeWitt

The Apple experience through fresh (73-year-old) eyes

My friend bought an iPad Air...

Read More The Apple experience through fresh (73-year-old) eyes

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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