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Saturday Apple video: Software legend David Parnas on AI hype (2025)saturday video parnas ai5 months ago
Published May 31, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Software legend David Parnas on AI hype (2025)

"If I wrote a program and it didn't always work I had a choice. I could either fix it or call it AI."

Read More Saturday Apple video: Software legend David Parnas on AI hype (2025)

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Loop Capital sticks with $215 Apple price targetapple loop hold 2155 months ago
Published May 30, 2025 by Philip Elmer-DeWitt

Loop Capital sticks with $215 Apple price target

“Ironically, there is a world where AAPL’s ‘tariff actions’ of pulling phones forward into the Mar Q and Jun Q provide a much-needed bridge into the iPhone 17 launch.” — Analyst Ananda Baruah

Read More Loop Capital sticks with $215 Apple price target

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Apple AI in 5,600 wordsapple ai businessweek6 months ago
Published May 19, 2025 by Philip Elmer-DeWitt

Apple AI in 5,600 words

“This is a crisis,” says a senior member of Apple’s AI team.

Read More Apple AI in 5,600 words

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Look who's trying to block Apple's partnerships with Chinese AIapple alibaba block china6 months ago
Published May 17, 2025 by Philip Elmer-DeWitt

Look who's trying to block Apple's partnerships with Chinese AI

There is concern in Washington that an Apple deal with Alibaba would set a problematic precedent.

Read More Look who's trying to block Apple's partnerships with Chinese AI

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Mark Gurman: Apple sprinkles AI on iPhone battery managementapple sprinkle ai battery6 months ago
Published May 13, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple sprinkles AI on iPhone battery management

"The enhancement will analyze how a person uses their device and make adjustments to conserve energy."

Read More Mark Gurman: Apple sprinkles AI on iPhone battery management

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Counterpoint: When does Apple Intelligence fit in?apple intelligence counterpoint fits6 months ago
Published May 9, 2025 by Philip Elmer-DeWitt

Counterpoint: When does Apple Intelligence fit in?

"As the industry matures, apps and services are expected to gradually take over tocapture the larger part of (a much bigger) industry value."

Read More Counterpoint: When does Apple Intelligence fit in?

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With Swift Assist still MIA, Apple turns to Anthropic for AI coding helpapple ai coding anthropic6 months ago
Published May 3, 2025 by Philip Elmer-DeWitt

With Swift Assist still MIA, Apple turns to Anthropic for AI coding help

The Anthropic partnership is an acknowledgment that Apple could use some outside help.

Read More With Swift Assist still MIA, Apple turns to Anthropic for AI coding help

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Mark Gurman: Behind Apple's disassembly of John Giannandrea's AI fiefdomapple Giannandrea ai fiefdom6 months ago
Published April 27, 2025 by Philip Elmer-DeWitt

Mark Gurman: Behind Apple's disassembly of John Giannandrea's AI fiefdom

The ongoing breakup of Apple’s AI team is in response to a lack of faith in its ability to develop products — at a time when the company simply cannot afford any more delays or engineering snags.

Read More Mark Gurman: Behind Apple's disassembly of John Giannandrea's AI fiefdom

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Top Apple Vision Pro engineers to fix Siriapple avp engineers siri7 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Top Apple Vision Pro engineers to fix Siri

Mike Rockwell is replacing much of Siri’s leadership with lieutenants from his Vision Pro software group.

Read More Top Apple Vision Pro engineers to fix Siri

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Apple Intelligence 'available now?'apple available now NAB7 months ago
Published April 22, 2025 by Philip Elmer-DeWitt

Apple Intelligence 'available now?'

The claim was "neither sufficiently clear and conspicuous nor close to the triggering claims." — The Better Business Bureaur's National Advertising Division

Read More Apple Intelligence 'available now?'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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