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Daring Fireball? More Like Smouldering Embersapple gruber interview workflow1 year ago
Published March 13, 2025 by Philip Elmer-DeWitt

Daring Fireball? More Like Smouldering Embers

Friend-of-the-blog Tommo_UK laid this on my desktop today.

Read More Daring Fireball? More Like Smouldering Embers

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25 Comments

John Gruber: Heads should roll at AppleApple intelligence guillotine gruber1 year ago
Published March 13, 2025 by Philip Elmer-DeWitt

John Gruber: Heads should roll at Apple

"The ride is over. When mediocrity, excuses, and bullshit take root, they take over."

Read More John Gruber: Heads should roll at Apple

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Why Morgan Stanley cut its Apple target (video)apple erik woodring video1 year ago
Published March 13, 2025 by Philip Elmer-DeWitt

Why Morgan Stanley cut its Apple target (video)

"There's still a lot to be excited about." — Analyst Eric Woodring

Read More Why Morgan Stanley cut its Apple target (video)

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Apple’s AI Strategy: The Panic Merchants Are Wrong — Againapple ai panic merchants tommo1 year ago
Published March 12, 2025 by Philip Elmer-DeWitt

Apple’s AI Strategy: The Panic Merchants Are Wrong — Again

"First, let’s deal with the reality of where AI actually is."

Read More Apple’s AI Strategy: The Panic Merchants Are Wrong — Again

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Would Apple really license Google's Gemini?apple google gemini licensing1 year ago
Published March 11, 2025 by Philip Elmer-DeWitt

Would Apple really license Google's Gemini?

"Apple needs to have a service that is distinct from Google’s to prevent user perception that the quality of the two user experiences is converging."

Read More Would Apple really license Google's Gemini?

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Apple: Smart Siri delayedapple siri delay gruber1 year ago
Published March 7, 2025 by Philip Elmer-DeWitt

Apple: Smart Siri delayed

"It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year." — Apple PR

Read More Apple: Smart Siri delayed

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As promised: A new Apple iPad Airapple ipad air M31 year ago
Published March 4, 2025 by Philip Elmer-DeWitt

As promised: A new Apple iPad Air

Apple continues to have exactly zero meaningful competition in the tablet market, and the iPad continues to improve.

Read More As promised: A new Apple iPad Air

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Apple did the right thing by not investing in AI, says analyst (video)apple safe haven reitzes1 year ago
Published March 3, 2025 by Philip Elmer-DeWitt

Apple did the right thing by not investing in AI, says analyst (video)

From "Apple is a 'safe haven' amid tech slide, says Melius Research's Ben Reitzes" which aired Monday on CNBC.

Read More Apple did the right thing by not investing in AI, says analyst (video)

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Daniel Ives, back from Far East, says tide will turn for Apple in Juneapple china tide turn1 year ago
Published March 3, 2025 by Philip Elmer-DeWitt

Daniel Ives, back from Far East, says tide will turn for Apple in June

"China has been a major headwind for Apple over the last year but we believe starting in the June quarter growth returns to this flagship region with easier comps going forward into FY26."

Read More Daniel Ives, back from Far East, says tide will turn for Apple in June

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AI buzz helped drive Samsung's Galaxy 25 lineup to record-fast salesapple samsung galaxy ai1 year ago
Published March 2, 2025 by Philip Elmer-DeWitt

AI buzz helped drive Samsung's Galaxy 25 lineup to record-fast sales

In just 21 days, it has sold over one million units.

Read More AI buzz helped drive Samsung's Galaxy 25 lineup to record-fast sales

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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