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Apple chatbot hallucinations: What would Steve have said?apple steve jobs hallucinates1 year ago
Published June 2, 2025 by Philip Elmer-DeWitt

Apple chatbot hallucinations: What would Steve have said?

"The company has held off on using the technology to offer its own chatbot due to concerns over hallucinations and philosophical differences among company executives." — Mark Gurman

Read More Apple chatbot hallucinations: What would Steve have said?

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Who remembers Apple's eWorld belly flop?Apple intelligence eworld tommo1 year ago
Published June 1, 2025 by Philip Elmer-DeWitt

Who remembers Apple's eWorld belly flop?

Tommo does, and he says Apple Intelligence may be headed for the same landing.

Read More Who remembers Apple's eWorld belly flop?

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Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026apple ai gurman wwdc251 year ago
Published June 1, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026

"With the one-year anniversary of Apple Intelligence approaching, the company finds itself in a bind. It needs to build some AI buzz at the June 9…

Read More Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026

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Saturday Apple video: Software legend David Parnas on AI hype (2025)saturday video parnas ai1 year ago
Published May 31, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Software legend David Parnas on AI hype (2025)

"If I wrote a program and it didn't always work I had a choice. I could either fix it or call it AI."

Read More Saturday Apple video: Software legend David Parnas on AI hype (2025)

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Loop Capital sticks with $215 Apple price targetapple loop hold 2151 year ago
Published May 30, 2025 by Philip Elmer-DeWitt

Loop Capital sticks with $215 Apple price target

“Ironically, there is a world where AAPL’s ‘tariff actions’ of pulling phones forward into the Mar Q and Jun Q provide a much-needed bridge into the iPhone 17 launch.” — Analyst Ananda Baruah

Read More Loop Capital sticks with $215 Apple price target

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Apple AI in 5,600 wordsapple ai businessweek1 year ago
Published May 19, 2025 by Philip Elmer-DeWitt

Apple AI in 5,600 words

“This is a crisis,” says a senior member of Apple’s AI team.

Read More Apple AI in 5,600 words

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Look who's trying to block Apple's partnerships with Chinese AIapple alibaba block china1 year ago
Published May 17, 2025 by Philip Elmer-DeWitt

Look who's trying to block Apple's partnerships with Chinese AI

There is concern in Washington that an Apple deal with Alibaba would set a problematic precedent.

Read More Look who's trying to block Apple's partnerships with Chinese AI

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Mark Gurman: Apple sprinkles AI on iPhone battery managementapple sprinkle ai battery1 year ago
Published May 13, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple sprinkles AI on iPhone battery management

"The enhancement will analyze how a person uses their device and make adjustments to conserve energy."

Read More Mark Gurman: Apple sprinkles AI on iPhone battery management

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Counterpoint: When does Apple Intelligence fit in?apple intelligence counterpoint fits1 year ago
Published May 9, 2025 by Philip Elmer-DeWitt

Counterpoint: When does Apple Intelligence fit in?

"As the industry matures, apps and services are expected to gradually take over tocapture the larger part of (a much bigger) industry value."

Read More Counterpoint: When does Apple Intelligence fit in?

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With Swift Assist still MIA, Apple turns to Anthropic for AI coding helpapple ai coding anthropic1 year ago
Published May 3, 2025 by Philip Elmer-DeWitt

With Swift Assist still MIA, Apple turns to Anthropic for AI coding help

The Anthropic partnership is an acknowledgment that Apple could use some outside help.

Read More With Swift Assist still MIA, Apple turns to Anthropic for AI coding help

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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