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Apple Intelligence turnoverapple intelligence Giannandrea Subramanya2 weeks ago
Published December 2, 2025 by Philip Elmer-DeWitt

Apple Intelligence turnover

John Giannandrea is on his way out, the former head of Google Gemini engineering is in.

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This week's Apple trading strategies (12/1-12/5/25)apple trading strategies 12-1-253 weeks ago
Published November 30, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/1-12/5/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/1-12/5/25)

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Why do Apple shares zig when AI stocks zag?apple zig ai zag3 weeks ago
Published November 25, 2025 by Philip Elmer-DeWitt

Why do Apple shares zig when AI stocks zag?

"Perhaps Apple is a premier defensive play as well for those who want to bet on AI monetization prospects, rather than just sheer spend."

Read More Why do Apple shares zig when AI stocks zag?

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Apple is No. 6 in Daniel Ives' top 10 names to own before the year endsapple wedbush ives list3 weeks ago
Published November 25, 2025 by Philip Elmer-DeWitt

Apple is No. 6 in Daniel Ives' top 10 names to own before the year ends

"We believe this is a 1996 Moment... and NOT a 1999 Bubble Moment and remain firmly bullish on tech stocks into year-end and 2026 despite recent investor bearish fears."

Read More Apple is No. 6 in Daniel Ives' top 10 names to own before the year ends

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Inc. has its eye on Apple AIapple iphone ai network4 weeks ago
Published November 20, 2025 by Philip Elmer-DeWitt

Inc. has its eye on Apple AI

"Apple has more than a billion devices in service. Could all those equipped Apple devices quietly become the largest distributed compute network on earth?"

Read More Inc. has its eye on Apple AI

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Richard Windsor: Replacing Apple's MasterChefapple cook richard windsor1 month ago
Published November 17, 2025 by Philip Elmer-DeWitt

Richard Windsor: Replacing Apple's MasterChef

"If the replacement is internal, I will be worried about more-of-same which is not what I think this company needs."

Read More Richard Windsor: Replacing Apple's MasterChef

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Greg Bates: What do you call what Apple does?apple greg bates ai1 month ago
Published November 14, 2025 by Philip Elmer-DeWitt

Greg Bates: What do you call what Apple does?

"We need a name, a term for when a company/person does what the whole world is utterly convinced is the wrong move — and then turns out to be right to earth-shattering effect." 

Read More Greg Bates: What do you call what Apple does?

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WSJ: The source of AI frothapple ai froth wsj1 month ago
Published November 14, 2025 by Philip Elmer-DeWitt

WSJ: The source of AI froth

A certain amount of corporate spending on AI companies might not be carefully thought through. It’s more performative, a demonstration that leadership is doing something.

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CNBC: Apple's minimal AI CapEx spend — pro and con (video)apple capex cnbc video1 month ago
Published November 12, 2025 by Philip Elmer-DeWitt

CNBC: Apple's minimal AI CapEx spend — pro and con (video)

From "Apple's minimal AI spend may lead to big gaps in competition, says Big Technology's Alex Kantrowitz" which aired Tuesday on CNBC.

Read More CNBC: Apple's minimal AI CapEx spend — pro and con (video)

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Apple as AI safe harborapple ai safe harbor1 month ago
Published November 12, 2025 by Philip Elmer-DeWitt

Apple as AI safe harbor

Light footprint, fortress balance sheet, massive cash reserves.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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