From Gurman's "Apple Poised to Get OpenAI Board Observer Role as Part of AI Pact" posted Tuesday by Bloomberg.

Gene Munster thinks that's too low. He's putting his money on 10% or greater.
Read More The Street is looking for Apple to grow 7% in 2025 (video)

"The original smartphone wars were so intense for Steve Jobs he once declared that he'd start a 'thermonuclear war.'"
"It shouldn’t be a major engineering task, given that visionOS is a variant of the existing iPadOS software."
Read More Mark Gurman: How hard could it be to pour Apple Intelligence into the goggles?

"Though Apple Intelligence will be free to start, the long-term plan is to make money off the capabilities."

"When you have 10,000 orders that just came in that you have to ship in two hours, you have to optimize for that. Language is not gonna help; it’s just going to slow things down."

Apple Intelligence "opens the door to a meaningful boost in Apple’s services revenue, its most profitable business and its fastest-growing."

"We suspect that WWDC showcased only a fraction of what Apple Intelligence could do in the future." — Analyst Martin Yang
"We view conversational AI with context and privacy as key to monetization of the installed base of Apple devices over time." — Analyst Wamsi Mohan
Read More BofA takes a deep dive into Apple services in the Apple Intelligence era
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