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Apple's ad strategy: 'Brilliant' and 'Machiavellian'apple ad strategy machiavellian3 years ago
Published September 6, 2022 by Philip Elmer-DeWitt

Apple's ad strategy: 'Brilliant' and 'Machiavellian'

Apple has managed to piss off an entire industry. One with good copy writers. 

Read More Apple's ad strategy: 'Brilliant' and 'Machiavellian'

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Dunking on Apple (video)apple samsung dunking ad3 years ago
Published September 2, 2022 by Philip Elmer-DeWitt

Dunking on Apple (video)

"Asking iOS fans to spend nearly $2,000 on a tablet-sized folding phone might not be the play." -- Android Police

Read More Dunking on Apple (video)

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Howard Lindzon: Apple, our overlord, has 'killed' e-commerceapple killed ecommerce howard lindzon3 years ago
Published August 23, 2022 by Philip Elmer-DeWitt

Howard Lindzon: Apple, our overlord, has 'killed' e-commerce

"It seems like we let Apple put a stranglehold on the type of marketing that let small e-commerce business to thrive." -- Lindzon, angel investor and co-founder of StockTwits

Read More Howard Lindzon: Apple, our overlord, has 'killed' e-commerce

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Apple: Why a Silicon Valley VC called Tim Cook's privacy pitch 'Trump-like' (video)apple benchmark Trumplike3 years ago
Published August 20, 2022 by Philip Elmer-DeWitt

Apple: Why a Silicon Valley VC called Tim Cook's privacy pitch 'Trump-like' (video)

"It's the hypocrisy... While they are crippling others' ad businesses, they are growing their own."

Read More Apple: Why a Silicon Valley VC called Tim Cook's privacy pitch 'Trump-like' (video)

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Timex's Apple billboardapple billboard times3 years ago
Published August 19, 2022 by Philip Elmer-DeWitt

Timex's Apple billboard

From "Timex takes a witty swipe at Apple Watches with a new billboard" posted Wednesday by Business Insider.

Read More Timex's Apple billboard

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Mark Gurman: Apple set to pour on the adsapple advertising mark gurman3 years ago
Published August 14, 2022 by Philip Elmer-DeWitt

Mark Gurman: Apple set to pour on the ads

"Now the only question is whether the customers of Apple—a champion of privacy and clean interfaces—are ready to live with a lot more ads."

Read More Mark Gurman: Apple set to pour on the ads

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Remember the day Apple robbed the mob's bank?apple rob mob bank3 years ago
Published August 7, 2022 by Philip Elmer-DeWitt

Remember the day Apple robbed the mob's bank?

"Apple has brazenly, in broad daylight, stormed into the Bank of Facebook, looted its most precious resource... and fled the scene."

Read More Remember the day Apple robbed the mob's bank?

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Ads: Apple's next $450 billion TAM (total addressable market)apple laura martin advertising3 years ago
Published August 5, 2022 by Philip Elmer-DeWitt

Ads: Apple's next $450 billion TAM (total addressable market)

"Apple is trying to step in and solve the ad-revenue problem for its app developers that are ad-driven." -- Needham analyst Laura Martin

Read More Ads: Apple's next $450 billion TAM (total addressable market)

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Apple desperately seeking digital ad manapple digital ad man3 years ago
Published August 4, 2022 by Philip Elmer-DeWitt

Apple desperately seeking digital ad man

From Danny Vena's "Why Apple Stock Popped Today" posted Wednesday on the Motley Fool.

Read More Apple desperately seeking digital ad man

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How Apple Snapped Snapapple snap ad tracking3 years ago
Published July 23, 2022 by Philip Elmer-DeWitt

How Apple Snapped Snap

"The key is that Apple has changed its privacy policies, and as a result, users can deny permission to be tracked" -- PYMTS

Read More How Apple Snapped Snap

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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