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Kobe Bryant's Apple TV ad goes viral9 years ago
Published April 11, 2016 by Philip Elmer-DeWitt

Kobe Bryant's Apple TV ad goes viral

One million views and counting. Is anyone making better 60-second television spots these days than Apple? The one that aired Sunday afternoon—with Lakers' Kobe Bryant and actor Michael…

Read More Kobe Bryant's Apple TV ad goes viral

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If only Siri were half as good as Apple's ads9 years ago
Published April 8, 2016 by Philip Elmer-DeWitt

If only Siri were half as good as Apple's ads

Amazon's Alexa, by contrast, just works. "Is it ready yet?" Cookie Monster asks an iPhone in Apple's newest YouTube, released Thursday. "How 'bout now? How 'bout now? How…

Read More If only Siri were half as good as Apple's ads

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Discount tickets to the Dediu & Bajarin show in NYC Wednesday9 years ago
Published April 5, 2016 by Philip Elmer-DeWitt

Discount tickets to the Dediu & Bajarin show in NYC Wednesday

For Apple 3.0 subscribers, a $300 value. I'm going to be in New York City Wednesday afternoon to spend some quality time with two of my favorite independent…

Read More Discount tickets to the Dediu & Bajarin show in NYC Wednesday

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Siri Works Better for Cookie Monster Than It Does for Me9 years ago
Published March 17, 2016 by Philip Elmer-DeWitt

Siri Works Better for Cookie Monster Than It Does for Me

Just saying... Maybe I'm saying it wrong?

Read More Siri Works Better for Cookie Monster Than It Does for Me

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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