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Why Time Warner needs AT&Ttime warner atT8 years ago
Published March 12, 2018 by Philip Elmer-DeWitt

Why Time Warner needs AT&T

From Richard Greenfield's Legacy Media Writes its own Obituary.

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Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)apple dancing homepod grave8 years ago
Published March 6, 2018 by Philip Elmer-DeWitt

Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)

Will this ad sell HomePods? The critics don't seem to care.

Read More Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)

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Would these Apple ads persuade you to jump from Android?switch from android8 years ago
Published February 27, 2018 by Philip Elmer-DeWitt

Would these Apple ads persuade you to jump from Android?

Apple just posted four new pitches for Android switchers.

Read More Would these Apple ads persuade you to jump from Android?

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Apple Watch Olympics ad (video)apple watch olympics ad8 years ago
Published February 11, 2018 by Philip Elmer-DeWitt

Apple Watch Olympics ad (video)

As of Sunday morning, 6.5 million views.

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The most unforgettable password (videos)Face ID ad8 years ago
Published December 11, 2017 by Philip Elmer-DeWitt

The most unforgettable password (videos)

Two new Apple ads focus on the iPhone X's killer feature: Face ID.

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Apple's animoji karaoke looks easier than it is (video)Animoji karaoke yellow8 years ago
Published November 28, 2017 by Philip Elmer-DeWitt

Apple's animoji karaoke looks easier than it is (video)

Sending animoji messages is easy and fun, though. More fun than I thought it would be. 

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How great are these iPhone ads? (video)apple iphone ad8 years ago
Published October 1, 2017 by Philip Elmer-DeWitt

How great are these iPhone ads? (video)

There's nothing better on television these days.

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Ad Wars: Apple vs. Internet advertisingad wars coke vs. pepsi8 years ago
Published September 18, 2017 by Philip Elmer-DeWitt

Ad Wars: Apple vs. Internet advertising

I know for whom I'll be rooting.

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How HBO's 'The Defiant Ones' avoids becoming an Apple adiovine, cook, dre, cue8 years ago
Published July 8, 2017 by Philip Elmer-DeWitt

How HBO's 'The Defiant Ones' avoids becoming an Apple ad

The four-part music documentary starts Sunday.

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Apple's new 'switch' ads: Less is more (video)apple ads8 years ago
Published May 29, 2017 by Philip Elmer-DeWitt

Apple's new 'switch' ads: Less is more (video)

Three ads, 15 seconds each.

Read More Apple's new 'switch' ads: Less is more (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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