I know for whom I’ll be rooting.
From the Guardian’s Apple blocking ads that follow users around web is ‘sabotage’, says industry:
For the second time in as many years, internet advertisers are facing unprecedented disruption to their business model thanks to a new feature in a forthcoming Apple software update.
iOS 11, the latest version of Apple’s operating system for mobile devices, will hit users’ phones and tablets on Tuesday. It will include a new default feature for the Safari web browser dubbed “intelligent tracking prevention”, which prevents certain websites from tracking users around the net, in effect blocking those annoying ads that follow you everywhere you visit.
Six major advertising consortia have already written an open letter to Apple expressing their “deep concern” over the way the change is implemented, and asking the company to “to rethink its plan to … risk disrupting the valuable digital advertising ecosystem that funds much of today’s digital content and services”.
“Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person’s web browsing history. This information is collected without permission and is used for ad re-targeting, which is how ads follow people around the internet.”
My take: Easy for Apple to say. Unlike Google and Facebook, Apple’s business model doesn’t depend on internet advertising.