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What if life were like an Apple bokeh ad?depth control ad7 years ago
Published February 25, 2019 by Philip Elmer-DeWitt

What if life were like an Apple bokeh ad?

Humor—and a touch of jealousy—go a long way in a 30-second advertisement.

Read More What if life were like an Apple bokeh ad?

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'Apple missed the mark because it missed the market'Huawei advertising plastered everywhere7 years ago
Published January 24, 2019 by Philip Elmer-DeWitt

'Apple missed the mark because it missed the market'

A rant from a friend of the blog who's been traveling a lot overseas.

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Apple prison break, circa 1984 (video)parkour7 years ago
Published December 29, 2018 by Philip Elmer-DeWitt

Apple prison break, circa 1984 (video)

Selling iPhones with a dystopian vibe.

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The great Silicon Valley divide: Apple vs. Facebookbarrons apple vs facebook7 years ago
Published December 8, 2018 by Philip Elmer-DeWitt

The great Silicon Valley divide: Apple vs. Facebook

Betwixt and between two mountains of revenue.

Read More The great Silicon Valley divide: Apple vs. Facebook

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Bernstein analyst sees billions in Apple's ad businessbillions ad business7 years ago
Published October 22, 2018 by Philip Elmer-DeWitt

Bernstein analyst sees billions in Apple's ad business

"We do not believe that Apple has been oblivious to this opportunity." —Toni Sacconaghi

Read More Bernstein analyst sees billions in Apple's ad business

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Slate: Apple News has overtaken Facebookapple news facebook slate7 years ago
Published September 26, 2018 by Philip Elmer-DeWitt

Slate: Apple News has overtaken Facebook

But the walled garden is not a lucrative place to be.

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Look who sold me to an underwear* companyunder armour7 years ago
Published September 6, 2018 by Philip Elmer-DeWitt

Look who sold me to an underwear* company

I know, I know. It could be worse. But still. Glass houses, etc.

Read More Look who sold me to an underwear* company

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Mocking Apple: Five 'Ingenius' Samsung ads (video)ingenius7 years ago
Published August 12, 2018 by Philip Elmer-DeWitt

Mocking Apple: Five 'Ingenius' Samsung ads (video)

Apple is a rich target for mockery. Very rich.

Read More Mocking Apple: Five 'Ingenius' Samsung ads (video)

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Rapper DJ Khaled & son sell HomePods for Apple (video)DH Khalad7 years ago
Published July 28, 2018 by Philip Elmer-DeWitt

Rapper DJ Khaled & son sell HomePods for Apple (video)

One of Apple's better efforts.

Read More Rapper DJ Khaled & son sell HomePods for Apple (video)

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AppleInsider disputes Samsung 'Ingenius' adSamsung ingenius ad7 years ago
Published July 18, 2018 by Philip Elmer-DeWitt

AppleInsider disputes Samsung 'Ingenius' ad

Not Samsung's finest. (videos)

Read More AppleInsider disputes Samsung 'Ingenius' ad

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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