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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Apple v. Facebook: Will Tim Cook succeed where Congress failed?apple congress facebook cook zuckerberg5 years ago
Published November 28, 2020 by Philip Elmer-DeWitt

Apple v. Facebook: Will Tim Cook succeed where Congress failed?

Tim Cook is too smart to try to block Facebook outright. Better to cut off its ad supply.

Read More Apple v. Facebook: Will Tim Cook succeed where Congress failed?

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Apple vs. Facebook: He who hoovers last hoovers bestapple facebook hoover5 years ago
Published November 20, 2020 by Philip Elmer-DeWitt

Apple vs. Facebook: He who hoovers last hoovers best

From Bloomberg's "Apple Defends Delay of Privacy Feature, Slams Facebook" posted Thursday.

Read More Apple vs. Facebook: He who hoovers last hoovers best

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Apple denies Austrian's claims that it's secretly tracking iPhonesapple denies secretly tracking5 years ago
Published November 16, 2020 by Philip Elmer-DeWitt

Apple denies Austrian's claims that it's secretly tracking iPhones

From the Financial Times' "Apple tracks iPhone users without consent, claims activist Max Schrems" ($) posted Monday.

Read More Apple denies Austrian's claims that it's secretly tracking iPhones

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Apple's 'Hi, Speed' in 51 seconds — produced by Appleapple event 51 seconds5 years ago
Published October 14, 2020 by Philip Elmer-DeWitt

Apple's 'Hi, Speed' in 51 seconds — produced by Apple

The bar for these high-caffeine compilations has been raised.

Read More Apple's 'Hi, Speed' in 51 seconds — produced by Apple

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Apple's cheekiest ad has gone viral (video)apple watch cheekiest ad5 years ago
Published September 16, 2020 by Philip Elmer-DeWitt

Apple's cheekiest ad has gone viral (video)

On YouTube, 5.9 million views and counting: "It already does that."

Read More Apple's cheekiest ad has gone viral (video)

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Apple bows to freaked-out advertisers, reportapple privacy information delay5 years ago
Published September 3, 2020 by Philip Elmer-DeWitt

Apple bows to freaked-out advertisers, report

From The Information's "Apple Said to Delay iOS Change Roiling Mobile Ad Market" ($) posted Thursday: Apple has told some developers that it plans to delay…

Read More Apple bows to freaked-out advertisers, report

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Apple is about to cripple our targeted ad network, warns Facebookapple facebook target ads5 years ago
Published August 26, 2020 by Philip Elmer-DeWitt

Apple is about to cripple our targeted ad network, warns Facebook

Facebook won't say how much revenue is at stake, but it is believed to be in the billions of dollars.

Read More Apple is about to cripple our targeted ad network, warns Facebook

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'A lot of people are panicking' over Apple's new ad tracking opt-out boxapple facebook ad opt out panic5 years ago
Published August 11, 2020 by Philip Elmer-DeWitt

'A lot of people are panicking' over Apple's new ad tracking opt-out box

From The Information's "Facebook, Gaming Firms Brace for Apple’s Restrictions on Ad Targeting" ($) posted Tuesday.

Read More 'A lot of people are panicking' over Apple's new ad tracking opt-out box

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Best of Show: Apple's 'Bounce' (video)apple ad wins black cube5 years ago
Published May 23, 2020 by Philip Elmer-DeWitt

Best of Show: Apple's 'Bounce' (video)

A joy to watch, every time. 

Read More Best of Show: Apple's 'Bounce' (video)

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Apple's atomic snowbrawl (video)apple snowbrawl video6 years ago
Published December 3, 2019 by Philip Elmer-DeWitt

Apple's atomic snowbrawl (video)

Is there another company that invests as much in the 2-minute YouTube as Apple?

Read More Apple's atomic snowbrawl (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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