From Bloomberg’s “Apple Defends Delay of Privacy Feature, Slams Facebook” posted Thursday:
The Cupertino, California-based technology company criticized Facebook’s approach to advertising and user tracking, according to a written reply sent to several human rights and privacy organizations, including the Electronic Frontier Foundation and Human Rights Watch:
By contrast, Facebook and others have a very different approach to targeting. Not only do they allow the grouping of users into smaller segments, they use detailed data about online browsing activity to target ads. Facebook executives have made clear their intent is to collect as much data as possible across both first and third party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products.
Facebook responded Thursday afternoon with a long statement accusing Apple of trying to distract users from its own privacy issues. The social network also accused Apple of using its size to block competitors, like Facebook, from running their advertising business.
“They are using their dominant market position to self-preference their own data collection while making it nearly impossible for their competitors to use the same data,” Facebook said in the statement. “They claim it’s about privacy, but it’s about profit.”
My take: Facebook’s past practices stink too bad to pass this smell test. Jury’s still out on Apple’s advertising business.