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Premarket: Apple is redapple premarket red 4-2-261 hour ago
Published April 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Dives, Stock Futures Slump as Trump's Iran Address Rattles the Market" posted early Thursday.

Read More Premarket: Apple is red

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The price of an Apple 3.0 subscription has changedapple yearly subscription 25511 hours ago
Published April 2, 2026 by Philip Elmer-DeWitt

The price of an Apple 3.0 subscription has changed

Shares closed today, April 1, 2026, at $255.63.

Read More The price of an Apple 3.0 subscription has changed

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Paul McCartney at Apple's 50th (video mix)apple 50 paul mccartney21 hours ago
Published April 1, 2026 by Philip Elmer-DeWitt

Paul McCartney at Apple's 50th (video mix)

From "Let It Be, Live and Let Die, Hey Jude - Apple 50th Anniversary Party" posted Wednesday.

Read More Paul McCartney at Apple's 50th (video mix)

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Five motherboards for Apple's 50th (video)apple don donofrio motherboards1 day ago
Published April 1, 2026 by Philip Elmer-DeWitt

Five motherboards for Apple's 50th (video)

A chip-filled labor of love by friend-of-the-blog Don Donofrio.

Read More Five motherboards for Apple's 50th (video)

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Apple 2027 price target contest: No more betsapple target contest final 20271 day ago
Published April 1, 2026 by Philip Elmer-DeWitt

Apple 2027 price target contest: No more bets

The targets for 2027's April Fools Day are set. One year from today Apple will close at $317 a share, says the wisdom of this crowd. 

Read More Apple 2027 price target contest: No more bets

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Premarket: Apple is greenapple premarket green 4-1-261 day ago
Published April 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Rise on Hopes for Quick End to War" posted early Wednesday.

Read More Premarket: Apple is green

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A particularly clueless 'Apple at 50' articleapple 50 barrons clueless2 days ago
Published March 31, 2026 by Philip Elmer-DeWitt

A particularly clueless 'Apple at 50' article

"The tech giant needs to expand outside of that pattern to prove to Wall Street it can continue to be a dominate tech force—and a solid tech investment—for the next several decades."

Read More A particularly clueless 'Apple at 50' article

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Horace Dediu: How Apple's free cash flow is unique2 days ago
Published March 31, 2026 by Philip Elmer-DeWitt

Horace Dediu: How Apple's free cash flow is unique

"By this measure, Apple looks to be not only reasonably valued but the only company among the largest companies that is normally valued."

Read More Horace Dediu: How Apple's free cash flow is unique

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Benedict Evans on Apple AIapple ai benedict evans2 days ago
Published March 31, 2026 by Philip Elmer-DeWitt

Benedict Evans on Apple AI

"There’s a view going around now that Apple and Tim Cook are being geniuses in sitting out the AI capex surge, which doesn’t make much sense to me."

Read More Benedict Evans on Apple AI

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Can Apple build an AI with a human face?apple ai friendly face2 days ago
Published March 31, 2026 by Philip Elmer-DeWitt

Can Apple build an AI with a human face?

Fifty-five percent of Americans say AI will do more harm than good in their day-to-day lives, an 11% increase since last April, according to poll results released Monday.

Read More Can Apple build an AI with a human face?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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