Will Apple buy Disney? Maybe and never

MAYBE: From Joe Del Bruno's "Why Bob Iger’s Ultimate Power Move May Be Selling Disney to Apple" by The Wrap:

Now that Disney CEO Bob Iger has regained the keys to the Magic Kingdom — less than three years after his chosen successor, Bob Chapek, took over — insiders suspect they know how the beloved executive will find a new way to go out on top during his final two-year stint.

“He’s going to sell the company,” one Disney insider who has worked for Iger predicted. “This is the pinnacle deal for the ultimate dealmaker.”

Landing a deal with Apple (or some other megabuyer) would also cement Iger’s legacy. “I think he’d welcome it — he’d be the last CEO of Disney,” a former top Disney executive told TheWrap, noting that the two companies have “similar brand identities” and could benefit from a merger.

NEVER: From William Gallagher's "Apple will not buy Disney, no matter how often it hears that it will" posted Wednesday by AppleInsider:

Steve Jobs bought Pixar from Lucasfilm because the price was right. Disney bought Pixar because its animation studios were no longer creating the hits that it needed. And then Disney bought Lucasfilm because George Lucas was ready and the price looked good.

So huge companies will buy other huge companies, but only when the price is less than the value they will get from it. Disney is not ready to be part of a larger synergy machine than its own, nor does Apple appear to have any inclination to get into the theme park business, even in part.

Disney is not in a weak enough position to make it a bargain for Apple, nor does it have anything Apple especially needs.

My take: Nothing except a family friendly backlist, starting with Mickey and ending with Pixar.


  1. S Lawton said:
    “Nothing except a family friendly backlist, starting with Mickey and ending with Pixar”. Doesn’t matter. Apple has never shown any inclination to make multibillion dollar purchases especially in the range of Disney’s price.

    November 23, 2022
  2. Michael Goldfeder said:
    Currently the “happiest place on earth” to be is an Apple Store.

    November 23, 2022
  3. Kirk Burgess said:
    A reminder that the vast bulk of Disneys Revenue & Profits come from their “Linear Netowrks” mainly ESPN, then ABC etc. Followed by the theme parks/cruise ships as the next most profitable. Most of the current $180 Billion market cap of Disney is due to ESPN profits.

    Apple has shown they can get sports rights, and after demoing what it can do with MLS – if successful – I imagine it would rather simply bid for the bigger sports rights in future when they are available, rather than spend $200 Billion+ to acquire Disney.

    I think the non-ESPN parts of Disney is something Apple would find much easier to swallow, and would probably be able to get for less than $100 Billion in any deal between the companies.

    November 23, 2022
  4. The iPhone is an amusement park. Apple Stores are very entertaining, architecturally and intellectually. Apple iPad is an important tool for animators all over.
    Apple is a major entertainment source and getting better at it every year.
    However I feel the regulatory hurdles are perceived to be too high by the parties involved.

    November 23, 2022
  5. Fred Stein said:
    Tim Cook would never take on the challenge of bringing 195,000 people into Apple’s culture.

    Apple has never bought any company with so many employees, and multiple lines of business, and large amounts of assets such as real-estate and equipment.

    November 23, 2022
  6. Gregg Thurman said:
    I’m in Gallagher’s camp of “never going to happen” until it does.

    November 23, 2022

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