Apple and Ive call it quits

From Tripp Mickle's "Apple Ends Consulting Agreement With Jony Ive, Its Former Design Leader" in Wednesday's New York Times:

When Jony Ive, Apple’s influential design leader, exited the company in 2019, Tim Cook, its chief executive, reassured customers that Mr. Ive, the man who gave the world candy-colored computers, would work exclusively with the company for many years.

Not anymore.

Mr. Ive and Apple have agreed to stop working together, according to two people with knowledge of their contractual agreement, ending a three-decade run during which the designer helped define every rounded corner of an iPhone and guided development of its only new product category in recent years, the Apple Watch.

When Mr. Ive left Apple in 2019 to start his own design firm, LoveFrom, the iPhone maker signed a multiyear contract with him valued at more than $100 million. That made Apple his firm’s primary client, people with knowledge of the agreement said.

My take: Channeling Daring Fireball's John Gruber...

It remains very much unclear (to me at least) how much Ive (and LoveFrom) have been involved with Apple over the last three years, so it’s unclear whether the lapsing of this formal consulting agreement is largely — or close to entirely — symbolic.


  1. Jerry Doyle said:
    What did Sir Jony do the past three years for his $100 million consulting contract? Just curious. Does anyone know? I don’t recollect his involvement in anything during that period.

    July 13, 2022
  2. Ive may have done nothing, and that could be the point of such a lucrative severance deal. Apple didn’t want him developing any stylish new widgets for a competitor.
    Now he’s free to move about the country, back to the UK or retire comfortably.

    July 13, 2022
  3. Rodney Avilla said:
    I’m with Tim Cook on this one.

    July 13, 2022

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