Gartner and IDC's June Mac numbers raise eyebrows

From Jack Purcher's "A Wild Clash in Q2 2022 Apple Mac Shipment Statistics between IDC and Gartner is Baffling" posted Tuesday:

Patently Apple has posted 594 reports on various Apple statistics over the years and never have I seen a clash between IDC and Gartner on the same topic of Global Mac Shipments before.

Earlier today we covered IDC’s Q2 2022 PC Shipments wherein Apple’s Mac shipments crashed by 22.5%. In stark contrast, Gartner is claiming that that Apple Mac shipments grew 9.3%, higher than the other top 5 PC Vendors. One of the U.S. Research companies is out to lunch, but which?

Cue the June quarter global PC market spreadsheets:

IDC:

Gartner:

My take: 6.365 million vs. 4.8 million. What's 1.565 million Macs between friends?

8 Comments

  1. David Emery said:
    I’d sure love to see Tim/Luca address this at the end of the month.

    0
    July 12, 2022
  2. Aaron Belich said:
    Considering Mac prices have gone up and they are still on back order, for once am leaning towards Gartner.

    However, I’ll wait for Neil Cybart’s numbers. Though I don’t really care given the supply constraints and black swans that keep showing up.

    3
    July 12, 2022
    • George Ewonus said:
      I’ve always found it somewhat baffling how Gartner and IDC come up with these numbers. No surprise that they are at odds.

      3
      July 12, 2022
      • George, they get some figures from certain equipment distributors, shippers and channel people that are apparently not bound by the same strict terms Apple suppliers are held to. Plus they add in “Eye of newt and toe of frog, Wool of bat and tongue of dog” to make it seem like they’re looking over Luca Maestri and Tim Cook’s shoulders.
        * Recipe credit goes to William, the son of John and Mary Shakespeare.

        6
        July 12, 2022
        • George Ewonus said:
          Thanks, Thomas. I’m with Will on that one!

          0
          July 12, 2022
  3. Rodney Avilla said:
    What makes the contrast even greater, is that Gartner only counts distribution channels and yet has better numbers than IDC, which counts distribution channels and end user shipments. There has to be a scorecard somewhere of these two pull-data-out-of-the-air estimators.

    2
    July 12, 2022
    • Bart Yee said:
      @Rodney Avila
      “There has to be a scorecard somewhere of these two pull-data-out-of-their-ass estimators.”

      FIFY 🙂

      0
      July 12, 2022
  4. Bart Yee said:
    Using Gartner’s Data only for rankings, let’s look at the bottom line, shall we?

    Trailing twelve months data from Yahoo! finance, below companies ranked by units sold market share, entire companies and all their products vs Apple Mac segment alone

    Lenovo (#152 on Fortune 500)
    gross revenue $71.62B
    gross profit $12.05B
    gross margin 16.8%
    (24.8% market share by units sold Q2 2022)

    Dell (#76 on Fortune 500)
    gross revenue $104.7B
    gross profit $22.4B
    gross margin 21.4%
    (18.5% market share)

    HPQ (#182 on Fortune 500)
    gross revenue $65.5B
    gross profit $13.4B
    gross margin 20.5%
    (18.8% market share)

    Apple Mac gross revenue TTM from 10Q’s $21.3B+9.18B+8.24B = $38.72B

    (Would rank #308 on Fortune 500 just behind Oracle, and ahead of Xiaomi; still, not nearly a “mid-size company”)

    gross profit est. ~$14.3B
    Using combined overall ~37% hardware gross margin of all Apple hardware (remember, Macs = no big boxes & hardware, fewer & smaller power supply, motherboard / chip parts and costs, making their own M-series chips instead of buying Intel, less fans, cables, heat sinks, packaging, shipping weight, higher avg. sales price.)
    (8.8% market share)

    So despite Apple “only having <9%” market share by units sold, it is likely the most profitable PC maker through high performance yet economical design, overall hardware and design cost savings, higher gross profit #’s than Lenovo and HP, and only trailing Dell, and overall better margins than all.

    Unit market share in and of itself has never mattered to Apple’s business model. What does matter is making excellent, competitive or superior products that are profitable, reliable, and add high value to their ecosystem, inviting users to create highly useful and integrated product ecosystems that foster long term commitment, product and company loyalty, and overall long term product demand and satisfaction. Apple has demonstrated they are in it for the long haul business wise and the financials show how successful they are, not just in Macs, but almost every product category Apple works in.

    3
    July 12, 2022

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