Apple's share of the pricey smartphone market grew 5 points in the March quarter

From "Apple Takes 62% of Premium Market in Q1 2022" posted Thursday by Counterpoint Research:

The global premium (US$400 and above wholesale ASP) smartphone market sales volume declined 8% YoY during the quarter, but it still performed better than the overall smartphone market, which declined by 10%, according to Counterpoint Research’s Market Pulse Service. This is the eighth consecutive quarter in which the premium market has outperformed overall smartphone market growth.

Apple continued to lead the premium market, exceeding 60% share for the second consecutive quarter. This was driven by the iPhone 13 series. The iPhone 13 has been the best-selling model globally each month since October 2021. This was also the highest first quarter share for Apple in the premium segment since Q1 2017.

Samsung’s share declined in the segment. This was mainly because of a delayed launch of the Galaxy S22 series as compared to the S21 series launch in 2021. However, the S22 series is performing well overall. The Galaxy S22 Ultra has been a hit combining the best of the S series and the Note series. It was the best-selling android smartphone in the premium segment in Q1 2022.

My take: Apple is most at home in the most profitable segment of any market it enters.


  1. Fred Stein said:
    Gaining 5% points is massive. More so, since it’s at the expense of Samsung and Huawei.

    Apparently foldable phones did not help Samsung compete against Apple, nor against other Android phones.

    Maybe the new SE also helped Apple. Again, the little things that add up.

    June 24, 2022
    • David Emery said:
      I don’t know how they define the segment, does the SE qualify?

      In any event, this shows that for many consumers, the Apple product -distinction- has real value. That’s probably a bit less on the device itself, than it is on the ecosystem as a whole. Now I’d like to see some polling across phone sectors on what drives a buying decision. (In particular, I want to know just how much ‘privacy’ is a consideration… And then I’d like to wave that in the face of all those who are demanding changes ‘for the benefit of consumers’…)

      June 24, 2022
    • Jerry Doyle said:
      @Fred Stein: “…. Apparently foldable phones did not help Samsung compete against Apple….”.

      Perhaps we should send that message to Mark Gurman. 🙂

      June 24, 2022
  2. Michael Goldfeder said:
    @Jerry: Based on his past predictions, I’m pretty certain Mark Gurman is still convinced that foldable newspapers and paperback books can both compete effectively against Apple News Stand+!

    June 24, 2022

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