Mark Gurman: What Apple has up its sleeve for 2022

“I’m told that Apple is readying the widest array of new hardware products in its history this fall.”

From this week’s Power On, posted Sunday to Bloomberg Technology subscribers:

It’s a shoo-in that you’ll see a new iPhone SE [in March or April], which will probably have a similar design to the current model but a faster processor and 5G support. Given that the iPad Air hasn’t been updated since the end of 2020, I’d say a new version of that product also is possible. Look for that device to get the A15 chip from the iPhone 13, matching the iPad mini from last year.

This spring will mark a year since the last iPad Pro upgrade, and that model launched about a year after the 2020 version. But I don’t expect the new model to arrive that quickly this time around…

But there’s one wrinkle: Earlier this week, Russian regulatory filings were unearthed for three new iPhone models and nine new iPads. The iPhone documents probably relate to the various iterations of the SE, but nine new models would be far too many for a new iPad Air. Either there’s more than just the Air on tap, or Apple filed its launches for this fall fairly early. We’ll see…

But given Apple’s typical strategy, I’d guess that the revamped MacBook Air and Mac Pro aren’t coming until later this year…

To that end, I’m told that Apple is readying the widest array of new hardware products in its history this fall. That makes sense: My back-of-the-envelope list includes four new iPhones, a low-end MacBook Pro, an updated iMac, the new Mac Pro, a revamped MacBook Air, an AirPods Pro upgrade, three Apple Watches, a low-end iPad and iPad Pros.

My take: Kudos for finding that nugget of news in Apple’s Russian regulatory filings.

5 Comments

  1. John Konopka said:
    https://www.pymnts.com/apple/2022/apple-plans-new-2022-product-push-after-lackluster-2021/

    A “lackluster” 2021. Sheesh.

    Apple should hold some kind of events from time-to-time to tell people about new products. Call them Keynotes. (Rolling eyes!)

    Just off the top of my head, last year Apple released the first ever M1 iMac, first ever and highly regarded M1 MacBook Pro, M1 iPad, other iPads, new Watch, and more. That’s a pretty high bar if that qualifies as “lackluster”.

    2
    January 23, 2022
  2. Robert Paul Leitao said:
    Seriously, I get more intelligent and thought-provoking insights from the comment stream here on the Apple 3.0 blog and on our associated Apple 3.0 Slack group (open to all subscribers) than I do from reading anything Mark Gurman writes. Many of our subscribers actively follow Apple, understand the cadence of the company’s product releases and grasp the challenges of supply and production constraints. Nothing against Mark Gurman, but my day starts here.

    6
    January 23, 2022
  3. Adam Foster said:
    “My day starts here”

    Likewise!

    I want Mac mini’s with a choice of all three M1 processors – I bought three in 2019 and now want three of the latest ones… ready to buy as soon as the M1 Max is available choice for the Mac Mini!

    2
    January 23, 2022
  4. Duane Bemister said:
    We were going to wait for the next revision of the mini to upgrade our Mac Pro servers. We decide to test with a couple of the current mini’s and are seeing an incredible boost in performance. I think the next upgrade will be in very high demand from small business customers.

    1
    January 23, 2022
    • John Butt said:
      Thanks for that heads up Duane, what OS are you using on the mini as a server?
      I was always thinking of doing that but have not bought yet

      0
      January 23, 2022

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