“There is a scenario where Apple is pressured to lower App Store fees, though the bill remains a long way from being enacted.”
From a note to clients by analyst Amit Daryanani that landed on my desktop Friday:
The House and Senate bills are designed to prohibit some tech companies from self-preferencing, which if passed, has significant implications for the App Store and would likely make it more difficult for AAPL to run iOS as it is currently being run. The bill would also affect other large technology companies like GOOG. According to Punchbowl News, Apple CEO Tim Cook and Alphabet CEO Sundar Pichai were in contact with Senators lobbying against the legislation…
Should the American Innovation and Choice Online Act eventually make it through the House and Senate, there is a scenario where Apple is pressured to lower App Store fees, though the bill remains a long way from being enacted
Relay from Tobin Marcus, EVRISI Senior US Policy and Politics Strategist, on the bill: “I think this’ll be a big topic of discussion through Q1 and has a chance of getting done, but it still looks fairly unlikely. The 16-6 committee vote overstates the level of support for the bill. Some Democrats, including the 2 Senators from California, voted the bill out of committee in part as a courtesy to Klobuchar despite expressing significant reservations, and several other Democrats have concerns and changes they want to make. Some of the Republican support looks soft as well, and getting Senate floor time for this bill before Congress largely shuts down for the midterms will be harder than some commentators appreciate.”
My take: Like watching sausage getting made.