Mark Gurman: Next Apple event scheduled for March. Or maybe April

"What should we expect? Probably a new iPhone SE, at least."

From Gurman's Power On newsletter, sent Sunday to Bloomberg subscribers:

Apple gets ready for its first virtual event of 2022. Apple’s first virtual event of 2022 is coming up in just a few short months and is likely to take place in either March or April, I’m told.

What should we expect? Probably a new iPhone SE, at least. It was at the beginning of the Covid-19 pandemic in April 2020 that Apple ushered in the current iPhone SE. With its network speeds capping out at 4G LTE levels and its processor running 2019’s A13 chip speeds, it’s due for an upgrade with 5G and new internals. Look for the design to be about the same as the iPhone 8 era look of the current model, however.

As for Apple’s second event of the year — the June Worldwide Developers Conference — I wouldn’t hold my breath for an in-person showing either. But do expect nice software upgrades in iOS 16 (Sydney), tvOS 16 (Paris), macOS 13 (Rome), and watchOS 9 (Kincaid).

My take: Not exactly a Gurman-size scoop. The main part of this week's Sunday dispatch is devoted to his step-by-step plan for Apple to do for personal finances what it did for personal computing...

With its relationships with banks, credit card and checking account data from consumers, an image of trustworthiness and privacy and a history of taking complex tasks and making them simple, Apple has the building blocks to turn the iPhone and its ecosystem into the ultimate financial management tool.

What are the chances Tim Cook hasn't thought of that?


  1. Bart Yee said:
    It would be very interesting if Apple devices gave you a direct platform to manage cash flow, checking and debit purchases, online purchasing complete with category and IRS tax deductible status, and provide a single internal overarching App to do it with. Or at least an app to tie in the 4-6 apps we currently do this with now.

    And then of course, a single Apple platform to consolidate and manage investments such as brokerage accounts for stock, bonds, and funds, cryptocurrency maybe, plus any hard investments like real estate, commodities, and other physical assets. I’m not sure Apple should or would provide a trading platform though.

    An ability to oversee retirement funds, social security payments, health care costs, expenditures, and Billings will be increasingly important given the ever aging population.

    To be able to tie all the above data into a tax preparation program and suggest ways to maximize deductions, manage taxable income, and have a ballpark idea of tax status by year end could be very helpful for most people and at least obviate a lot of the data gathering issues come tax season.

    January 9, 2022
    • Bart Yee said:
      Of course, every last nanobyte of financial information needs to be tightly encrypted and protected as only Apple can and hidden from any hint of view or attack by malicious software, probing, or untoward family, friends, enemies, or unscrupulous entities.

      Perhaps this is why a single App point for Apple Finance is so hard to create or achieve.

      January 9, 2022
  2. Robert Paul Leitao said:
    I’ll never say never. I just don’t see it happening anytime soon. I spend much of my work day (and some time each evening) inside accounting, banking, finance/brokerage software and websites. Consolidating all of this activity, including various credit cards with different providers, insurance policies, etc. into a comprehensive and workable software solution would be a huge and complicated undertaking. I wouldn’t want it for work and I don’t need it for home. Spreadsheets are more simple and still work just fine. Invariably there would be some institutions and financial services that would be outside the system, necessitating consolidation on a spreadsheet or hand entry anyway.

    January 9, 2022
  3. Fred Stein said:
    No doubt Apple will continue to add to the financial services bundle. They’ve done that from day one. At the same time, the increase the number of users and vendors that use the platform. That’s three growth factors on top of each other.

    And that’s just one area, of many, where Apple assures us long-term growth.

    There’s no need to second guess Apple. Get pop corn, enjoy the show.

    January 9, 2022

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