From Joe Maring’s “Apple Watch Series 7 Facing Massive Delays Minutes After Pre-Orders Go Live” posted Friday on ScreenRant:
Pre-orders for the Apple Watch Series 7 are now live, but unless someone got their pre-order in exactly when 8:00 AM ET rolled around, there’s a very good chance most orders are already delayed by multiple weeks. It’s always an exciting time whenever a new Apple gadget comes out. Apple unveils its latest product, people wait for pre-orders to open, and it’s a mad rush (virtually and in stores) to be among the first with the latest Apple hardware.
With the Apple Watch Series 7, things feel a bit different. There’s no doubt it’s a capable smartwatch, but compared to previous generations, it’s an extremely minor upgrade. It looks similar to past Apple Watches, it has the same health features as its predecessor, there’s no change to battery life, and the ‘new’ S7 chipset appears to be nearly identical to last year’s. It also doesn’t help that the final product looks completely different from the tantalizing leaks popping up everywhere months before. The Apple Watch Series 7 is a decent upgrade for folks with older Apple Watches, but it clearly lacks much of the excitement previous models have come with.
That’s why the pre-order experience has been so interesting. After announcing the Apple Watch Series 7 on September 14, Apple didn’t open pre-orders until today, October 8. Anyone who pre-ordered right at 5:00 PT/8:00 ET got the earliest shipment date of October 15 — the day the Series 7 goes on sale. Within just minutes of pre-orders going live, folks were quick to point out surprisingly late shipping estimates. Jon Prosser of Front Page Tech says he ordered an Apple Watch Series 7 “5 minutes after pre-orders went live” and got a delivery window of November 1 – November 8. This writer ordered a Nike variant of the Series 7 around 8:12 ET and got a shipment date of October 26 – October 28. Visiting Apple’s website and looking at different Series 7 configurations a couple of hours from pre-orders opening, shipments are now delayed as far back as November 23 in some cases. This can vary dramatically between different models, but the fact remains that it’ll now take a long time to get your hands on the newest Apple Watch.
My take: As usual with these things, it’s impossible to separate supply from demand. But the Street usually interprets long lead times as a good thing.