Apple’s new Hollywood digs

From Kirsten Chuba’s “Apple Plans Major Culver City Office Expansion” posted Friday by the Hollywood Reporter:

As part of Apple’s commitment to spend $430 billion in the U.S. and create 20,000 new American jobs in the next five years, the tech giant is making a major investment in Culver City.

Apple is building two new connected facilities along National and Venice Boulevards in what will be a more than 550,000-square-foot headquarters for its teams across the region, the company said Friday. The new offices are planned to be 100 percent powered by renewable energy and incorporate sustainable building features, and will encourage public transport with its close proximity to Ivy Station. Apple will also offer shuttle service to the new buildings and assistance for cyclists.

My take: Doubling down on Apple TCV+. And bicycles.

9 Comments

  1. Romeo A Esparrago Jr said:
    Hooray for Hollywood!

    1
    October 10, 2021
  2. Bart Yee said:
    I wish and hope for Apple to somehow take a leadership role in cycling as a sustainable mobility option. The huge waste of Bird, Lime and the failures of multiple companies in China leave / left thousands of bike / scooters to be disposed of or destroyed. Seems to me most of their devices were meant to be cheap and poorly recyclable.

    I’m not sure what would be a suitable Apple solution, but they sure could come up with options. Autonomous bicycles ?

    1
    October 11, 2021
  3. This commitment to entertainment will attract talent currently uncertain about doing a show or movie for Apple TV+. I was surprised it didn’t end up in Vancouver, BC, or New Orleans, where many productions originate these days.
    OFF TOPIC: I’m certain those 2024 Apple company shuttle buses will be EVs or maybe hydrogen-powered. I’m rather confident these people movers will have features not found on any production vehicle today. No Apple car rumors intended…

    1
    October 11, 2021
  4. John Konopka said:
    LOL. When does LA traffic ever look like this?

    2
    October 11, 2021
    • Robert Stack said:
      Wow – you’re right John! Nary a car, bike (e- or otherwise), scooter, bus, or truck in sight. I knew something looked askance! 🙂

      1
      October 11, 2021
      • Bart Yee said:
        @John and Robert
        It did look like this for about 3-4 months early on in the pandemic. For those brave enough to venture out, it was a cycling dream to ride areas we could only dream of without normal high traffic density. Today, we are almost back at full traffic on most days, an advance and step back at the same time, depending on your point of view.

        Still, cycling in early mornings, especially weekends, and on the many numerous bike trails in LA and Orange Counties still affords reasonably safe and long distance cycling options over many varied terrains, although not nearly as hilly as the San Francisco and Berkeley-Oakland Bay Area.

        0
        October 11, 2021
  5. Bart Yee said:
    I note with interest and pride, being a SoCal native, that near the Apple location of Venice and National is:

    1) Culver City station of the Metro Rail Subway, with 15-20 minutes to Santa Monica, and 22-27 minutes to Downtown Los Angeles, both destinations and potential accommodations. Also, super close and easy access to the 10 Freeway heading east-west and about 2 miles from the 405 Freeway going north-south. The 405 has a carpool lane, the 10 does not. Neither is a good option during rush hours.

    2) HBO is kitty corner, Sony Pictures (the former Columbia Pictures and MGM lots) is 1.6 miles away, and numerous post-production houses and other Movie and Television studios are within 7 miles in Hollywood.

    3) The Helms Bakery district, Trader Joe’s, Sprout’s, a veterinary Hospital, and Local human hospital, as well an the all-important In-N-Out Burger are all close by.

    4) There are also numerous day care and preschool centers + chain and local eateries nearby. The Shawama joint, the Shalom Grill, where the Avengers ate their post Battle of New York meal, is but 10 minutes away on Pico Blvd.

    All in all, a great location for a new Apple Entertainment HQ offering amenities and options to prospective employees both local and newly incoming.

    1
    October 11, 2021

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