From Kingsley-Hughes’ “iPhone launches are boring because Apple has no competition” posted Tuesday on ZDNet:
So, there we have it, a new iPhone. The iPhone 13.
For for what is essentially the most powerful, most sophisticated smartphone in the world, the launch was boring.
Because Apple has no competition.
Nothing comes close.
Tech is exciting when companies are actively competing against one another. That’s when we see real pushing back of boundaries. But what we saw today was an event where Apple was shadowboxing against an image of itself a year ago…
Even the iPhone event itself felt stale, with presenters repeating the same talking points about cameras, processors, and battery life.
It’s clear that the only thing that’s driving Apple forward is being better than the previous year. That’s all it needs to do.
From FOB Bartley Yee, who recommended the item:
Well, someone gets it.