What Apple’s ‘Trusted Ecosystem’ document says in 5,000 words…

Steve Jobs said in two sentences.

From Apple’s “Building a Trusted Ecosystem for Millions of Apps” posted earlier this month:

“We’re trying to do two diametrically opposed things at once: provide an advanced and open platform to developers while at the same time protect iPhone users from viruses, malware, privacy attacks, etc. This is no easy task.” — Steve Jobs, 2007

My take: Who is the audience for this 16-page (including footnotes) document? Don’t they know that nobody reads a single word more than they have to anymore?

Update: Ben Thompson apparently read the whole thing, judging from today’s Daily Update ($), which may prove my point.


  1. Jonny T said:
    Signalling the seriousness of the issue to lawmakers.

    June 23, 2021
  2. David Emery said:
    For those of us who don’t subscribe, what did Thompson say (in summary)?

    June 23, 2021
    • Thompson: “It’s difficult to overstate just how disgusted the entire committee — both Democrats and Republicans — were by Apple’s App Store policies, particularly the company’s anti-steering provisions. That has resulted in a bit of a perfect storm: a bipartisan contingent of Congress wants to do something about big tech; platforms are more “regularizable”, if I can make up a term; and Apple doesn’t have much sympathy these days.”…

      And earlier: “”What continues to baffle me is how it is that Apple in particular has only just now woken up to the threat to their business.”

      June 23, 2021
      • David Emery said:
        Sigh… Apple should have learned a lesson from the eBooks trial. “Being right” is not always sufficient. 🙁 🙁

        And our collective moral outrage here over Apple being treated unfairly won’t steer a single vote in Congress, even with a big write-in campaign.

        June 23, 2021
  3. Fred Stein said:
    Slightly OT, but not really.

    I just got new hearing aids with all kinds of great new features and of course an App, which is of course FREE. One new feature – We can set up a remote tune-up with a professional audiologist through the App, which will change the programming through bluetooth in the hearing aid itself.

    That all works because of privacy/security and robust APIs (of the 250,000 APIs). In other words, 100% validation of Steve Jobs words, above.

    Now, where is the stifling of innovation, anticompetitive?

    June 23, 2021
  4. Steven Philips said:
    Fred: I just got the Widex Moment MRB 2D. Much better than old ones and IMHO better in comparison to sound of Oticon. However I am having issues with Bluetooth dropouts with music. Will be investigating after I get final set. These are currently demos. Best of luck with your new ones.
    (I still have ongoing issues with voice clarity. But they are “better”. Ear pods even with massive improvements could never do the job. But jeez, I could buy a new Mac, iPad, iPhone AND ear pods for or the cost! 🙁 )

    June 23, 2021

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