Apple's privacy message: You are not a slab of meat

From David Pierce's "Apple defends the walled garden" posted Tuesday on Protocol:

Actually, the word "privacy" doesn't quite describe it. It's really more about control. Apple's idea is that your device, in some meaningful way, is you. It's your home, your bank, your identity. And that means that you should be in charge of every aspect of it. Privacy is part of it, but so is control. And that's what Apple says it's offering...

The thread running through everything [at WWDC21] was that if you buy an Apple device, it's yours. And it's you. And if you buy, well, anything else, you're just a slab of meat holding a slab of glass through which the internet will manipulate and extract data from you any way it wants. So, yeah, the garden's walls may be high, but Apple says that's only to keep you safe.

My take: I'm a sucker for a colorful metaphor. Pierce comes to Protocol from the Wall Street Journal, Wired, The Verge, PC Magazine and the University of Virginia.


  1. Gregg Thurman said:
    Somebody, puh-lease, send this review to Judge Rogers.

    June 8, 2021
  2. Fred Stein said:
    I wish Apple would use the word, safety, more often.

    There’s nearly $1T annual in e-fraud. Add to that teen’s bullying teens sometimes to the point of suicide and persecution by some governments. Add infrastructure ransom wear attacks.

    With 1.5B connected devices, Apple does the right thing protecting customers after the sale.

    June 8, 2021
  3. Gregg Thurman said:
    Schwab is now showing I paid $0.76 on an order I placed yesterday at $.78 and was filled at $0.77.

    In its incompetence I’m beginning to like Schwab.

    June 8, 2021
    • Bart Yee said:
      Rounding errors up and down but only able to show two digit precision on initial transaction page? Everything should be visible on the transaction confirmation.

      June 8, 2021
  4. Toni Sacconaghi out today spewing that worn out canard about how Apple shares had a great 2020 at 70% and the firm will probably have an excellent 2021 but next year everything could fall to pieces. Maybe a 5% drop in revenue. He saw nothing new worth revaluing Apple yesterday. I wonder if analysts even understand or know how to value Privacy/Safety features. I often feel like analysts are trying calve off chunks of cash in Apple shares for debentures or some scheme their firm is peddling. Sacconaghi, like the rest, offer no viable investment alternatives when slicing Apple shares.

    June 8, 2021
    • John Konopka said:
      It is like this every year.

      Me, as a user: Wow, lots of new, innovative features that I can actually use to be more productive or to do things I couldn’t do before.

      Analyst: No blockbuster product like the iPhone. Apple is out of ideas.

      June 8, 2021
    • Fred Stein said:
      Thomas thanks for you last comment. I had to upvote for that reason.

      Toni would have a tough time finding a a better investment. AAPL offers dividend growth, downside protection, and great long-term growth potential.

      June 8, 2021
  5. Gregg Thurman said:
    Any feature that creates greater customer retention adds value to the enterprise (less churn). That increase, in absolute terms, may be slight, but it’s real. The cumulative effect of dozens of these features has a substantial impact on LONG TERM profit stability not unlike that of Tide, Clorox, and the like.

    Sacconaghi has a very difficult time seeing things smaller than a 2X4 upside the head. His price targets and commentary reflect that inability.

    June 8, 2021

Leave a Reply