From David Pierce's "Apple defends the walled garden" posted Tuesday on Protocol:
Actually, the word "privacy" doesn't quite describe it. It's really more about control. Apple's idea is that your device, in some meaningful way, is you. It's your home, your bank, your identity. And that means that you should be in charge of every aspect of it. Privacy is part of it, but so is control. And that's what Apple says it's offering...
The thread running through everything [at WWDC21] was that if you buy an Apple device, it's yours. And it's you. And if you buy, well, anything else, you're just a slab of meat holding a slab of glass through which the internet will manipulate and extract data from you any way it wants. So, yeah, the garden's walls may be high, but Apple says that's only to keep you safe.
My take: I'm a sucker for a colorful metaphor. Pierce comes to Protocol from the Wall Street Journal, Wired, The Verge, PC Magazine and the University of Virginia.