Apple tablet sales jumped 79% in first three months of 2021.
From Mark Gurman and Debby Wu’s “Apple Working on iPad Pro with Wireless Charging, New iPad Mini” posted Friday on Bloomberg News:
The iPad became an increasingly key part of Apple’s portfolio over the past year as people looked for new ways to work, study and stay entertained at home during Covid-19 lockdowns. Sales of iPads jumped 43% during the last six months of 2020 compared with a year earlier. The gains continued in the first three months of 2021 when the tablets generated $7.8 billion — a 79% increase from the same quarter a year earlier.
For the new Pro model, the switch to a glass back is being tested, in part, to enable wireless charging for the first time. Making the change in material would bring iPads closer to iPhones, which Apple has transitioned from aluminum to glass backs in recent years…
Apple last redesigned the iPad Pro in 2018 and its past two updates have focused on performance and camera technologies. The iPad mini was last updated in 2019 with support for the Apple Pencil and a faster chip. The entry-level iPad was refreshed with a faster processor last September.
My take: Nothing inspires updates like an uptick in sales.