Watch the MacBooks “practically disappear” (video)
From CNET’s “Every time Apple says ‘This is the thinnest and lightest MacBook EVER’ (2006 – 2021 supercut)” posted Monday:
Apple has been unveiling new MacBooks ever since Steve Jobs announced the first MacBook Pro in 2006. And the company continues to make its PCs thinner and lighter each year. Here’s a supercut of each big MacBook reveal starting with the original.
My take: It must take discipline to stay on message for so long.