From “Content Alone Will Kill the Creator Economy” ($), posted to The Information’s subscribers Monday.
While it’s easy to start a newsletter, podcast or online course, it turns out that running a content business is hard. Really hard. In fact, content may be the single worst digital subscription model a solo entrepreneur can choose.
Even if you love writing, speaking, performing or teaching, to make content the cornerstone of your digital subscription empire in an age of extreme competition for attention is a recipe for pain and heartache.
While Ben Thompson, the most successful solo media mogul of the genre, has made this model work with Stratechery, he’s also a special human being. Just ask Heather Cox Richardson, arguably the second most successful email newsletter writer in this new form. Her schedule is unsustainable, requiring her to burn the midnight oil to keep her audience engaged…
It’s not an exaggeration to say that the internet—and more broadly software—have produced the most valuable businesses in history.
It turns out one key dynamic has made this possible and is responsible for 70% of the business value generated by software.
It’s called a network effect. While there are different flavors, it basically means that the value of a network increases for every person in that network with each new member who joins and contributes.
My take: That’s my model. Hoping that you will come for the content and stay for the conversation.