U.S. Apple Stores are all open again -- sort of

From CNBC's "All Apple stores in U.S. open for business for first time since start of the pandemic"

All 270 Apple stores in the United States are open for business on Monday, a company spokesperson confirmed.

It’s the first time that all U.S. stores are open since Apple started closing stores in response to the Covid-19 pandemic last spring. Apple reopened its last closed U.S. locations in Texas on Monday...

Not all Apple stores in the U.S. are fully open for walk-in customers to go inside and browse, however. Customers should check Apple’s website before heading to their store in case it is appointment-only or service is limited in other ways.

My take: Remember the good old days, when you could always kill a few minutes casually wandering around an Apple Store, reading your email and playing with the toys? Appointment-only service can't be good for retail sales.


  1. Michael Goldfeder said:
    So did the inflation concerns evaporate overnight? Everyone bored with the GameStop drama? The rotation to value isn’t happening? The remaining Apple stores being reopened doesn’t account for a $6.53 rise in the share price. Or could it?

    Or, simple market manipulation to gobble up shares at a bargain price the past few weeks? I think we have a winner.

    March 1, 2021
    • Alan Birnbaum said:
      Ding, Ding, Ding ……

      March 1, 2021
  2. Jerry Doyle said:
    Apple stores no longer have the appeal to me that they once did. No matter where I was in the world I always would check to see if the city that I was in had an Apple store and if it did, I made a point to visit. Even on my frequent trips to Dallas I now make no attempt to visit the North Park or the Knox Street stores. The stores never were built, or established for that matter, with the way they are used today. So, I now go online, read Apple media outlets to get as much information as possible and long for the time when all may, just may, return to normal. If they do not return to normal, then most certainly the current Apple store concept needs revisiting.

    March 1, 2021
  3. Mark Visnic said:
    “Appointment-only service can’t be good for retail sales.”

    Appointment-only service and limited retail openings is absolutely, unequivocally not good for retail sales. What is tremendously good is unlimited retail openings and come-as- you-go patronage, even though Apple proved to hold its own in ecommerce sales. This is one reason Apple is not just a “stay at home” play but, also a reopening play.

    Less and less weak hands among the shareholder base and greater percentage ownership among the strong hands means that every market correction going forward ends with Apple being less likely to be a significant ATM machine in future corrections. Couple that with the underweight state of many mutual funds vs their benchmarks and Apple’s IP pipeline and rich free cash flow generation and we will see the enviable position of favorable asymmetry in up moves in rallies vs down moves in corrections. I am convinced of it.

    March 1, 2021
  4. Mark Visnic said:
    Today’s big move was very likely related in part to Warren’s shareholder letter published this weekend. He remains a very strong influence among professional investors and there were more than a few underweight funds rushing headlong to buy today. The bottom was in last week. *In no way does anything I write here constitute a recommendation but, soley is a representation of my opinion.

    March 1, 2021

Leave a Reply