From Creative Bloq’s “Intel’s attack on Apple backfires spectacularly” posted Friday:
In case you haven’t noticed, a rivalry has begun between two tech giants: Intel and Apple. The two have been firm partners since 2005, but Apple began untangling itself from Intel when it began production of machines containing a self-made silicon chip last year. With rumours of Apple going totally self-sufficient as soon as March this year, we’ve been waiting to see how Intel would react.
So far, responses have been limited to rumours of Intel stepping up the capability of its own processors. But Intel has just changed the game with an advertising campaign designed to go straight for the jugular.
‘Go PC’ is a series of ads running on Twitter and across the internet, which directly challenge the function of Apple’s Mac line, mocking them for the things they’re unable to do – and, of course, pushing a PC as the better option… It’s a pretty bold move, which shows Intel is seemingly up for the battle against a rival chip that’s already being praised for changing the game.
It’s a big statement from Intel to go so hard on this messaging, but is it a gamble that’s paid off? If responses on Twitter are anything to go by, it may have backfired somewhat, with overwhelmingly derisive comments flooding in regarding the capability of the Intel processor. There’s even celebration that Intel no longer has the monopoly over the processor market (the comparison to Nokia seems especially apt).
This is true 🤣 pic.twitter.com/1UG2Q3fNSM
— Krzysiek Parasym (@krzysiekparasym) February 12, 2021
My take: Not much love left for Wintel.