From The Guardian’s “Apple’s iPhone 12 Mini could mark end of giant smartphone era” posted last Wednesday:
“The big news for me is the iPhone 12 Mini,” said Ben Wood, of the tech consultancy CCS Insight. “After years of phones getting progressively bigger, Apple is reversing the trend by offering a flagship product in a smaller package. I think it’ll be a hugely popular move. Where Apple goes, others follow, and I expect all rivals to make similar moves over the next 12 months.
“The fact that the iPhone 12 Mini also supports 5G is a further advantage. Apple’s positioning of the device as the ‘smallest, thinnest and lightest 5G phone in the world’ will undoubtedly grab headlines.”
As well as being a low-cost device, the Mini also addresses long-running criticisms of gender bias in the hardware design of smartphones. The author Caroline Criado Perez, in her award-winning book Invisible Women, writes: “The average smartphone is now 5.5 inches … the average man can comfortably use his device one-handed – but the average woman’s hand is not much bigger than the handset itself.”
From friend-of-the-blog Bart Yee:
Android supposedly for tech guys, while Apple knows its products are for everyone, everyday users, and that includes women with different hand sizes. Android fan(boys) deride women, teens, older people using iOS. Guess what, their money and purchasing power is just as good if not more important than just techies. And they are inclined to also purchase accessories too.
That is the reason Apple’s advertising is inclusive, so everyone can see themselves using and owning an Apple product and specifically why. It’s a sound and moral business model.
My take: (Old) Large iPhones for women’s purses. (New) Women wear bluejeans too.