A social media behemoth that profits from disinformation managed to paint Apple as an avaricious monolith and itself as altruistic.
From The Verge’s “Apple will temporarily stop taking a 30 percent cut on Facebook event fees” posted Saturday:
Apple confirmed the news to The Verge and said that collecting a fee from apps offering services that take place outside the app itself is a long-held App Store policy. Since the pandemic hit and more businesses have started selling virtual events, the iPhone maker has had similar disagreements with other firms. Facebook is not the first company it’s waived fees for until the end of the year, and Apple says it’s also done the same with Airbnb and ClassPass. Apple said in the case of Facebook Gaming creators it would not waive fees because these individuals’ business model has been unaffected by the pandemic.
This is a sideshow compared to Apple’s larger war with Fortnite creator Epic, but it shares the same target (Apple’s platform fees) and shows how companies are increasingly able to win new ground in this old battle. In this case, Facebook’s success seems to be in part due to the fact it’s been able to frame its motivations as altruistic while painting Apple as an avaricious monolith. (Epic is trying to do the same with its #FreeFortnite campaign and satirical ads.) But, of course, Facebook also stands to benefit if Apple drops its platform fees on iOS and gives freer reign to third-party payment systems.
My take: I’ll declare my bias. I’ve grown to despise Facebook and what it has done to public discourse, even in my hometown in Western Mass.