Apple privacy ad (video)

From Fast Company's "Apple’s new privacy ad has a ton of Easter eggs. Here’s what they reference" posted Thursday:

  • Man on a bus announcing he’s browsed sites for divorce attorneys: This scenario is highlighting Safari’s intelligent tracking prevention, which stops advertisers and websites from tracking you around the web and building up a profile of your specific activities online.
  • Woman in movie theater telling people her login name for everything: A funny scenario that’s meant to highlight the “Sign in with Apple” login system introduced last year. The system allows you to sign up at websites and in apps using randomized logins—and it can also keep your email address private from sites and apps you join.
  • Coworkers shouting across the office about who they love and hate working with: A funny take on highlighting the importance of iMessage’s end-to-end encryption in a work environment. Apple can’t read your iMessages—and neither can your boss or anyone else.
  • Man in bathroom stall announcing he’s reading an article about sweaty hands: This is another funny nod to Safari’s intelligent tracking prevention features. The setting is spot on, too. After all, don’t we all pass time in the bathroom by browsing on our phone?...

My take: If you've got it, flaunt it.


  1. Gregg Thurman said:
    Good ad, and T-Mobile is contributing to the production cost.

    September 3, 2020
  2. Bart Yee said:
    Subtle or not too subtle is the inclusionary diversity displayed in the ad. Privacy affects everyone using smartphones, computers, smart watches, apps and browsers.

    And you have a choice in how your privacy is protected. Choose well.

    September 3, 2020

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