Apple saw the virus coming

Buried in a Forrester report about the rise of blockchain, Kubernetes and robotic process automation was this nugget of news.

From TheRegister's "Apple was the only Fortune 50 company to foresee COVID-19 pandemic risk and properly insure against it – Forrester" posted Tuesday:

Apple was alone among corporate giants in foreseeing the pandemic risk in the run-up to the global COVID-19 outbreak, according to analysis by research firm Forrester.

"COVID-19 wasn't a black swan; any infectious disease expert could have told you a pandemic was inevitable. Yet when we reviewed the Fortune 50's current 10-K reports, we saw that while 50 per cent mentioned a pandemic in their risk profiles for investors, they classified it as an 'act of God'. Only Apple had insured the downside," it said.

"As Cupertino noted in its annual report for the year ended September 29, 2018, "should major public health issues, including pandemics, arise, [Apple] could be adversely affected by more stringent employee travel restrictions, additional limitations in freight services, governmental actions limiting the movement of products between regions, delays in production ramps of new products and disruptions in the operations of the Company’s suppliers and contract manufacturers."

My take: That's how Tim Cook rolls.


  1. Bruce Oran said:
    One thing I have noticed is that we no longer hear calls for “Tim Cook’s head”! All those who accused him of being the anti-Jobs, lacking innovation, poor leader, etc.. have longed been silenced! I cannot think of any more consequential and compassionate “titan of industry” than Tim Cook. My only concern is who could fill his shoes? I have been long Apple since he took over and am grateful for his leadership. How much longer will he be willing to do this?

    July 21, 2020
  2. Fred Stein said:
    In August 2021, we celebrate Tim Cook’s 10 years as CEO.

    By then…at last…the brightest minds, professors, writers, etc. can tell the world what we all know – Tim Cook joins the ranks of history’s best corporate leaders.

    July 21, 2020

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