Harris Poll: Among corporate heroes of the pandemic, Apple is No. 17

From "U.S. Postal Service, Clorox, Google, UPS, Walmart Top List Of Americans’ Most Essential Companies During Covid-19":

Americans say 100 leading companies played a truly essential role during the crisis.

The top 10, based on the survey, are (in order): United States Postal Service, Clorox, Google, United Parcel Service, Walmart, Amazon, Purell, Microsoft, FedEx, and CVS.

The Essential 100 rates companies based on their resolve, integrity, responsiveness and permanence.

What is clear from the survey is corporate America is seen as part of the solution today, rather than the problem, as was the case during the 2008 financial crisis.

Below: The top 100:

apple heroes pandemic harris

Click to enlarge. 


The Harris Poll asked a representative sample of 2,032 Americans which companies are the most ‘essential’ to America. The Essential 100 poll was conducted among the leading American corporations (and corporations operating extensively in America) across industries.

My take: Hard to argue with Clorox or Purell. And we do like our delivery people. But how does Samsung rank higher than Apple?


  1. Joe Murphy said:
    “But how does Samsung rank higher than Apple?“

    That speaks to the demographics of those sampled: sheer numbers, there’s more Samsung phones & users than Apple.

    June 15, 2020
  2. Joe Murphy said:
    Perhaps it’s similar to FedEx and UPS. Like Apple, FedEx created their speciality market but UPS is slightly bigger and that may explain why they, UPS, rated higher of the two.

    Not to overlook, Samsung is in more total products than Apple.

    June 15, 2020
    • John Konopka said:
      That’s what I was thinking. Could be people love their refrigerators, microwaves, etc.

      June 15, 2020
      • Bart Yee said:
        Probably true regarding needing appliances but if internet reviews and service reports are any indication, Samsung appliance buyers may be very unhappy within 1-3 years and especially after warranties expire. LG is not far behind.

        Note that GE, Home Depot, Lowes, Costco, Best Buy made the list but LG, Whirlpool (and associated nameplate brands), Sears did not.

        June 16, 2020
  3. Fred Stein said:
    Interesting anomalies. Coke higher than Apple? Verizon is way higher than ATT – bad implication for ATT. Zoom, ranked at 74, says something about the demographic.

    Very useful to evaluation certain investments.

    June 15, 2020
    • Frank Pedron said:
      says something about the demographic

      Great observation!

      June 15, 2020

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