Fox: Apple moved quickly to barricade its glass cube

From “Apple’s NYC flagship store boards up amid protests” posted Monday on Fox Business:

Apple is taking measures to protect its flagship store on Manhattan’s famed 5th Avenue from protests over the death of George Floyd and other police killings of black people that are quickly intensifying.

Scaffolding is now being mounted by Starr Industries to protect the high-end technology store, which is on a street of high-end retailers, the company confirmed to FOX Business Monday.

On Sunday evening, roughly 14 crew members worked around the clock to quickly put up a water-filled plastic barricade topped by a fence around the perimeter of the Apple store. As soon as night came, between roughly 8 or 9 p.m., police told crews to head home for their safety, the company said.

By 5 a.m. Monday morning, crews were back out adding an additional steel barrier to prevent protestors from penetrating the glass.

My take: Wish I were in the city so I could confirm Fox’s “boards up.” Anybody near enough to snap a photo?

Fun fact: According to a 2010 study of millions of flickr snapshots, Apple’s Fifth Avenue store was New York City’s most photographed landmark. See here.

UPDATE: Photos of boarded up cube. Thanks to friend-of-the-blog Bart Yee for the pointers.


  1. Bart Yee said:
    A smart move to protect their investment. Reasonable during this time to also daily remove all demo pieces at end of day closing and secure them in the back inventory areas.

    June 3, 2020
  2. Bart Yee said:
    PED, this twitter account has been photodocumenting Fifth Ave stores boarding up, including the Apple Store. In classic Apple Fashion, they are making even boarding up a design statement.

    the Minneapolis store:

    You might want to update your post with some of the Twitter pics.

    Information pulled from this Business Insider article:

    June 3, 2020

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