Apple TV+: Last in, first out

From Flixed, via MacDailyNews’ “Apple TV+ is the streaming service subscribers are most likely to cancel“:

We surveyed 1,000 people who used at least two of today’s most popular streaming services (Netflix, Disney+, Amazon Prime Video, Hulu, YouTube TV, HBO Now, ESPN+, Apple TV, The Roku Channel, and Sling TV) to create the ultimate meta-ranking based on highly experienced user feedback…

The vast majority planned to stay subscribed to their beloved Netflix accounts: 83% were absolutely certain that they would stay subscribed over the next year. YouTube TV, which offers a two-week free trial followed by a relatively high monthly price, had the highest percentage of participants (25%) planning to cancel immediately after the trial was up. Apple TV, however, had a higher percentage of users wanting to flat-out cancel altogether. Apple TV costs just $4.99 per month, can be shared among six users, and can even come with a free year subscription after purchasing some Apple products…

Cue the chart:

apple TV plus cancelled

MacDailyNews Take: Of course, these results are to be expected as Apple TV+ is brand new and is building a library of high-quality Apple Original content from the ground up. So, it understandably started out a bit on the sparse side. Obviously, Apple is extremely committed to the task of building Apple TV+ original content. It’s a great sign that even in these early days, 44% already plan to renew Apple TV+!

My take: Gotta love MacDailyNews, for whom the glass is always at least 44% full. The ad-supported Mac site, now in its 18th year, is feeling the COVID pinch. To stay alive, its founder, editor and webmaster is asking for monthly donations. I pitched in. If you can, do.


  1. Jonny Tilney said:
    Do you have any idea about who the folk are behind MacDailyNews? I certainly don’t. I am therefore reluctant to offer direct financial support to a business that is as opaque as that. And in that respect it’s the pole opposite of this site. Hat’s off to PED.

    May 9, 2020
    • “Do you have any idea about who the folk are behind MacDailyNews?”

      A little. It’s a one-man operation. He registered the name in 1999 and has been running it full time since 2002. We’ve communicated a few times over the years. He asked me to keep his name a secret. I didn’t ask why.

      May 9, 2020
  2. Gregg Thurman said:
    Using some crude and highly presumptuous numbers I estimate that within 3 years oh launch Apple TV+ will be generating $8 Billion per year.

    Among the numbers I used was MDN’s 44% retention rate.

    May 9, 2020
  3. Gregg Thurman said:
    Total paid subscriptions for the above revenue estimate is 132,000,000.

    With so many competitors in the field I think 132,000,000 paid subscribers is a tremendous number for a start up having virtually no library on launch.

    May 9, 2020
  4. Gregg Thurman said:
    I’m surmised at ESPN’s poor showing, barely retaining 50% of subscribers.

    It would appear that I’m not the only one that finds ESPN sports commentary programming inane at best, and downright annoying at its worst (which is way to often). I’d rather watch Australian Rules Football than listen to a bunch of ex-jocks and wanna be’s pontificating about sporting events/teams I have no interest in.

    May 9, 2020
    • Romeo A Esparrago Jr said:
      But … but … ESPN8 The Ocho! LOL wink

      May 9, 2020
  5. Gregg Thurman said:
    I think I may have seen the future of streaming TV.

    In the past two months I’ve exhausted what I thought might be good movies, and have started calling up known good titles I’ve seen before in Netflix or Prime, only to find that now you have to rent them for $3.99 a viewing.

    Sounds a lot like the old VHS/DVD rental model, doesn’t it?

    I think the flat rate, all you can eat model has a short life expectancy.

    May 10, 2020

Leave a Reply