Counterpoint: Apple had a “complete turnaround” in India

From’ “Apple can make 2020 its strongest year in India” posted Sunday on IANS (India’s largest news service):

New Delhi: The year 2019 saw a complete turnaround in Apple’s market share and presence in India, fueled by attractive price drops on previous generation iPhone models (iPhone XR), affordable newer flagship premium models (iPhone 11) and attractive schemes on other products.

Not only older and new-generation models but also Apple Watches, AirPods Pro and Mac desktops witnessed a great adoption in the country.

Going forward, thrust on manufacturing high-end iPhones locally along with the first-ever flagship retail store would give Apple a booster in the price-sensitive smartphone market in 2020, say industry experts.

“Apple recovered in the Indian market in 2019 after a sharp decline in 2018. 2020 is going to be important, as this is the year when Apple has strongest-ever portfolio — iPhone XR, iPhone 11 and iPhone 8 — that will be very much relevant for the growing Indian market. There is also a lot of speculation about iPhone SE2 coming this year,” Tarun Pathak, Associate Director at Counterpoint Research, told IANS.

My take: Been down so long it looks like up to them.

See also: Apple 3.0’s India archives

4 Comments

  1. Jerry Doyle said:
    India has the most youthful population on the planet. China has an aging population. China continues to become ever more the totalitarian state. India is the vibrant parliamentary democracy with the largest representative democracy in the world.

    Minimally, 350 million Indians display a reasonable proficiency in English with India being the largest English using country in the world. India’s laws are predicated on the British-style parliamentary system. While all this is beneficial to Apple, it also can be a hindrance in getting things done.

    India, like China, has thirteen times more people than what America had a century ago when it began its economic miracle. India today is cradling several countries, or sub-economies, at different points of transition (similar to China). As soon as one sub-economy becomes rich, the growth wave moves to the next-in-line poorer sub-economy. As soon as the top 150-200 million Indians hit a Japan or Germany like living standard, the growth impulse moves to the next sub-economy mimicking a Brazil or Australia and then down to another sub economy mimicking a Bangladesh.

    India, (the same as we are seeing in China) with its large numbers is beginning the “serial transitions” of which I described above, where one sub-economy after another hits higher living standards. India is a tough-nut-to-crack. Apple is trying arduously to do so. When Cook (not if) finds this path then we will see Apple ride the sub-economy waves of which I described above when it comes to Apple hardware.

    In summary, India under Narendra Modi is exploiting a transformational opportunity to do what China did in lifting hundreds of millions of its people out of poverty. And as I denoted above, China grows old and India has the largest youngest population on the planet and will continue to have for decades to come.

    3
    January 6, 2020
    • Gregg Thurman said:
      The ONLY problem with India’s economy is its birth as a British colony. Back in the day, when India gained its independence, India was fearful of foreign interests buying up everything and destroying emerging Indian owned businesses. India’s protectionist laws were designed to protect those emerging firms until they could stand on their own.

      As with all well-meaning laws, after 20 years their original purpose is forgotten and they become institutionally embedded into the Country’s consciousness.

      Modi is trying, with great difficulty, to change that protectionist mindset. It’s going to take time as the older power brokers are slowly replaced with younger entrepreneurs that have been traditionally locked out. It’s one of the reasons that India’s greatest export is its educated youth.

      0
      January 6, 2020
  2. Fred Stein said:
    “Great” “news”

    1) Great as in really positive
    2) News as in new info (to me at least)

    The article also mentions contract manufacturers in India making several models, plus the potential for a retail presence. Both are strong long term upside drivers. India will get over its reaction to colonialism just as China did – another long term positive.

    And, as India become a bigger part of Apple’s supply chain and customer base, Apple gains negotiating power with China.

    Add Bollywood to the mix for fun.

    1
    January 6, 2020
  3. Ken Cheng said:
    Great picture, and I hope this is a real turnaround in India.

    0
    January 7, 2020

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