From a two-day old press release that landed on my desktop Thursday:
According to Counterpoint Research’s Market Pulse, the iPhone XR was the top-selling model globally in Q3 2019, capturing 3% market share. In fact, except for the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018. The XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the bestselling model for Apple across all regions. Apple also adjusted the price of the iPhone XR in China and several other markets, which helped keep demand strong during the quarter. The iPhone 11 also made its debut in the top 10 within the launch quarter.
Below: Global Smartphone Top 10 Model Sales Market Share, Sept. 2019 quarter.
Click to enlarge.
My take: This shouldn’t come as a surprise. The nearly universal reviewer verdict last year was that the $749 “budget” iPhone was the iPhone most people should buy.
Note to Counterpoint: Whom do I have to pay to get these reports the day they come out?