The world’s bestselling smartphone last quarter was a year-old iPhone

From a two-day old press release that landed on my desktop Thursday:

According to Counterpoint Research’s Market Pulse, the iPhone XR was the top-selling model globally in Q3 2019, capturing 3% market share. In fact, except for the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018. The XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the bestselling model for Apple across all regions. Apple also adjusted the price of the iPhone XR in China and several other markets, which helped keep demand strong during the quarter. The iPhone 11 also made its debut in the top 10 within the launch quarter.

Below: Global Smartphone Top 10 Model Sales Market Share, Sept. 2019 quarter.

Apple iPhone XR bestseller

Click to enlarge.

My take: This shouldn’t come as a surprise. The nearly universal reviewer verdict last year was that the $749 “budget” iPhone was the iPhone most people should buy.

Note to Counterpoint: Whom do I have to pay to get these reports the day they come out?


  1. Gregg Thurman said:
    And XR did it with a price about double Android ASP.

    Android can sell all the UNITS it wants to, my money is where the profits are., and in both metrics iPhone leads the way.

    Watch out when the phone 11 is a year old.

    December 26, 2019
  2. Martin Beutling said:
    AAPL just crossed 289$….

    December 26, 2019
  3. Kirk DeBernardi said:
    @ Gregg and @ Sacto Joe —

    Excellent Apple continuum points that don’t usually get the attention they deserve, yet serve to build the holistic aspect of the company as a perpetuating force that the competition consistently tries — yet fails — to achieve.

    A hallmark of their platform strategy.

    PS: Post Merry Christmas greetings and a pleasingly prosperous New Year to you all.

    (Especially you, PED.)

    December 26, 2019
    • David Emery said:
      lt’s my sense (anecdotal) that the ONLY personal tech manufacturer with a strong resale/used market is Apple. Macs, iPods, iPads, iPhones, etc all have substantial resale value. Apple itself has capitalized on this with their trade-in program (although I was not happy with the small amount they gave my wife for her immaculate iPhone 7 for a new Pro…) I’ve seen resale sites (like offer vintage refurbed Macs, some that date back to 2012. Average of the 6 Macs in my house is 5 years (in part because I bought a used 2015 MBP last year instead of buying the newer MBP. I’m -still not happy- about the port situation on the newer MBP models, I really wanted that SD card slot and 1 USB2 port. But at least the new MBP keyboard feels a lot better than last year’s model.)

      Used Apple products are strong contributors to Apple’s ecosystem, in 2 ways. (1) They provide a cheap entry for newbies through the used product market. (2) (and much more importantly) the quality of the hardware builds customer loyalty, reinforcing the brand commitment.

      December 27, 2019

Leave a Reply