J.D. Power found that awareness is already remarkably high for the Apple Card and many credit card customers are likely to apply when it becomes available – despite the fact that it offers a relatively middle-of-the-road rewards package when compared with other cards.
The Apple Card has not even launched yet, and 38% of U.S. adults are already aware of it. Among those who are aware of the card, 35% say that they are somewhat or very likely to apply for the card. Those numbers are even higher among younger credit card customers. Among 18-29 year-olds, over half (52%) are aware of the Apple Card.
“This is a strong level of awareness, especially for a product that is not yet available to the public and has not been heavily marketed,” says J.D. Power...
J.D. Power says that, despite an incredibly tight credit card marketplace, it looks like the Apple Card will be a hit because of the power of the Apple brand and a history of delivering on a superior user experience.
Thanks for the heads-up to friend-of-the-blog Dave Emery, who writes "that last sentence is significant."