Bloomberg finally pushed Tim Cook too far

Blasting Jordan Robertson and Michael Riley’s reporting on the Chinese spy chip story, Apple’s CEO calls for a retraction.

From his interview with BuzzFeed’s John Paczkowski:

I was involved in our response to this story from the beginning. I personally talked to the Bloomberg reporters along with Bruce Sewell, who was then our general counsel. We were very clear with them that this did not happen, and answered all their questions. Each time they brought this up to us, the story changed, and each time we investigated we found nothing.

We turned the company upside down. Email searches, data center records, financial records, shipment records. We really forensically whipped through the company to dig very deep and each time we came back to the same conclusion: This did not happen. There’s no truth to this.

They need to do that right thing and retract it.

Ex Paczknowski: This is an extraordinary statement from Cook and Apple. The company has never previously publicly (though it may have done so privately) called for the retraction of a news story — even in cases where the stories have had major errors or were demonstratively false, such as a This American Life episode that was shown to be fabricated.

My take: Has Bloomberg’s Apple coverage seemed more hostile lately? It’s not just Mark Gurman anymore. With his demand for a retraction, Cook is taking his complaint upstairs, to the editors and the publisher.

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3 Comments

  1. David Emery said:

    I’ve been unpleasantly surprised by the number of people who have said, “Well, I don’t believe companies or governments when they deny stuff like this. So I’m sticking with the Bloomberg story.” At one level, I’m sure that makes PED feel good, that journalists are so well trusted in some segments. But it sure feels like “confirmation bias” to me!

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    October 19, 2018
  2. Fred Stein said:

    Tim did the right thing. He forced the issue for Bloomberg to prove him wrong or retract.

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    October 19, 2018
  3. Gregg Thurman said:

    I think journalists that DON’T have a bias/agenda about something are the exception, not the rule.

    1
    October 19, 2018

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